Online Visibility Tip: Stay Consistent, Not Scattered


Online Visibility Tip: Stay Consistent, Not Scattered

With so many changes in the online world, it’s tempting to want to reinvent yourself every five minutes, change course, or quit all together.

Remember: your audience may not be zeroing in on you every single day. Sometimes it can take months for your message to stick in someone’s memory. For that reason it’s important that you stay consistent and not make drastic changes too quickly.

Being consistent with your online marketing will help your followers remember you and associate you with the solution you provide. It will also help search engines find you and list you in your areas of expertise.

Here are 3 places to start:

1. Usernames and Profiles
When using Facebook, Twitter, or any other social media site, be consistent with your username and your profile information. Don’t give yourself a new name and new list of credentials on each site unless you’re using different sites for different businesses. This will also boost your credibility. If you appear as different “personas” on different sites, how will you build trust?

2. Search Yourself
Call it ego surfing or checking up on yourself, but go out there and run your name in a search engine. Hopefully you’re coming up number one for your name, unless you share names with a megawatt celebrity. Now look up your area of expertise. If you’re not as high as you want to be, choose the keywords or phrases you want to be known for and start creating informative, useful content (preferably on a blog or video).

3. Be The Same Person Throughout
Guess that kinda means be consistent, doesn’t it? On your Facebook profile, do you list 20 different domain names where people can find you… and they’re completely unrelated to one another? Do you have a photo of yourself from 1983 on one site and then we find you on video and you look (ahem) slightly more weathered? Make sure your branding, your messages, your photos- EVERYTHING- accurately represent who you are. It’s putting a deeper element of honesty in your work and helping people remember you.

Those are 3 places to start. Look over your profiles, website, offers, and services and give them the consistency check.

What are you doing to be consistent? Or do you have a question on the topic? Leave your comments below (I read every one and LOVE to engage with people here!)

 


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About Nancy Marmolejo

I teach entrepreneurs who want to change the world how to reach more people, more effectively, in less time. I'll challenge you, encourage you, and reflect back what an amazing gift you have to share with the world. Occasionally I'm sassy and make very un-evolved references amidst deep spiritual insights. Stick with me... it's always an exciting ride!

  • Marc

    Nancy I do have the problem with my name and a celebrity. The names are identical down to 2 letters I’m Marc with he’s Mark and my last name ends with double Ns and his a single end. I searched and I could pull up mine but his was much more prevalent. What can I should I do. By the way I’ve really am enjoying the Engage and Persuade” series!

    • http://www.VivaVisibilityBlog.com/ Nancy Marmolejo

      Mark, you may want to add in some keywords to your names on profiles, etc to keep you from getting confused with the other person. What have you tried so far?

      And thanks for the compliment on Engage and Persuade, I loved putting that on and really love it when folks share their feedback!

  • http://twitter.com/JimZboran Jim Zboran

    These are three great quick-to-implement starting points for consistency, Nancy. You’ve discussed a “holy grail” of sorts for me over a period of about 12 to 16 months.

    I found that, personally, before I could work on consistency I had to arrived at clarity and focus on what I’m about (and who I’m that way for). And to arrive at that place required much soul-searching, question-asking, introspection and research.

    Thankfully, now that I have a far greater clarity I’m finding the consistency much easier to plan across channels. For the implementation stage, I appreciate your 3-places-to-start strategy… Thank you.

    One area that was always easy to be consistent with was my profile photo. Probably because I had always intended to brand myself. Since I’m my brand it made sense that my face would serve as a perfect logo. And at least now I don’t have to go back and change my picture everywhere I’ve been, lol :)

    • http://www.VivaVisibilityBlog.com/ Nancy Marmolejo

      Hi Jim, thanks so much for sharing your comments!
      That “who am I and what am I about” dilemma is a big one for a lot of consultants and solo entrepreneurs. You’re absolutely right that having that in place will make the rest so much easier. You have to know what you’re being consistent at!

      The profile photo is such an easy place to be consistent, but one of the hardest things is to remember all the social networking sites you signed up for and never became active on 4 years ago! I’m sure I’m out there with the oldest pics in the world on sites I haven’t visited in years. Just to prove yet again that the cobbler’s children can have holes in their shoes too!