Online Visibility Tip: Stay Consistent, Not Scattered
Remember: your audience may not be zeroing in on you every single day. Sometimes it can take months for your message to stick in someone’s memory. For that reason it’s important that you stay consistent and not make drastic changes too quickly.
Being consistent with your online marketing will help your followers remember you and associate you with the solution you provide. It will also help search engines find you and list you in your areas of expertise.
Here are 3 places to start:
1. Usernames and Profiles
When using Facebook, Twitter, or any other social media site, be consistent with your username and your profile information. Don’t give yourself a new name and new list of credentials on each site unless you’re using different sites for different businesses. This will also boost your credibility. If you appear as different “personas” on different sites, how will you build trust?
2. Search Yourself
Call it ego surfing or checking up on yourself, but go out there and run your name in a search engine. Hopefully you’re coming up number one for your name, unless you share names with a megawatt celebrity. Now look up your area of expertise. If you’re not as high as you want to be, choose the keywords or phrases you want to be known for and start creating informative, useful content (preferably on a blog or video).
3. Be The Same Person Throughout
Guess that kinda means be consistent, doesn’t it? On your Facebook profile, do you list 20 different domain names where people can find you… and they’re completely unrelated to one another? Do you have a photo of yourself from 1983 on one site and then we find you on video and you look (ahem) slightly more weathered? Make sure your branding, your messages, your photos- EVERYTHING- accurately represent who you are. It’s putting a deeper element of honesty in your work and helping people remember you.
Those are 3 places to start. Look over your profiles, website, offers, and services and give them the consistency check.
What are you doing to be consistent? Or do you have a question on the topic? Leave your comments below (I read every one and LOVE to engage with people here!)