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When it comes to social marketing, the gurus to follow are not the “usual suspects” of internet marketing. Internet marketing, generally dominated by men, uses a very different approach than social marketing. The hard sell, always-be-closing approach falls flat in the Web 2.0 world of relationship building.

With social marketing, the focus is on planting the seeds of trust and likeability that blossom into profits later on. Traditional internet marketing takes a much more aggressive approach- all you have to do is look at a typical sales page from an internet marketer versus a Facebook profile page and you’ll see the difference.

Continue reading Women Leading the Way in Social Marketing

 

 Women Leading the Way in Social Marketing [5:43m]: Play Now | Play in Popup | Download

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Regardless where you are in social networking, social media, or social marketing (interchangeable terms for the most part), a free teleseminar series this week will hook you up with great information from some top notch experts… and I happen to be one of them!

Adam Urbanski is hosting a free social media networking teleseminar series called From Contacts to Contracts. You still have time to sign up and PLEASE join me on Thursday July 26 for my presentation on integrating your social networking strategies. (But don’t wait til Thursday, the telesummit has already started with great calls on Blogging, Facebook, and Twitter)

Continue reading Social Media Networking For Professionals

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