Michael Port and Elizabeth Marshall just released a new favorite book, The Contrarian Effect. I love this book for many reasons:

1. It’s well written. With historical references sprinkled throughout (including a captivating Titanic storyline in Chapter 1), this book intelligently approaches the topic of sales without insulting your IQ.

2. It’s not a 163 hard-bound sales letter. I know, the mega-bucks gurus teach people to publish books that are really big sales letters to get them back to the website or into a program, but those are a dime a dozen now. The novelty is gone and Michael and Elizabeth know that. This book is full of information you can actually use, not chapter after chapter of links to useless web pages and forms.

3. They speak my language! After years of getting dogged by sales trainers that my relationship building approach wasn’t aggressive enough, these two lovelies confirm my philosophy that coercion and aggression turn people off. And to top it off, they connect this to the bigger needs of our world (watch the video, I mention it there too).

If you’re reading this from an RSS feed that doesn’t show the video player, click this link to watch my video book review of The Contrarian Effect.

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My specialty is grooming entrepreneurs for the spotlight and teaching them to be more visible for business success. When you work with me, inevitably you’re going to go from wallflower to hottie and you know what that means: more people will want to contact you, more offers will flood your office, the media will want you… you will become an entrepreneurial supermodel. That’s the power of unleashing your genius!

Ah, but what happens when all that popularity kicks into gear? Usually people go into overwhelm… UNLESS they’ve done something smart like figured out a system for their business.

When people hear “system” they may start thinking software, and for some people that is their answer. But a system can also include a  process for new clients, returning calls, sending birthday cards, publishing blog posts, sending out press releases, bringing new people onto your team… the list can go on and on.

The more visible you are (and want to be) the more you need to have a solid system guiding you. Beth Schneider of Process Prodigy is on the leading edge of organizing businesses for efficiency and success.

I chatted with Beth recently and she told me about her Outrageously Effective Systems program.This is a really good program for entrepreneurs who need to get out of chaos and overwhelm and into…  a kayak… and take a vacation while their business runs itself!

I love the way Beth promotes her systems: she sends videos from exotic locations and gloats how her business is smoothly running itself while she’s swatting mosquitoes in the rain forest. Check out the video on this page while you learn about Outrageously Effective Systems, it’s really cool.

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