How a Nice Creative Girl Like Me Ended Up as a Social Media Strategist

I do many teleseminars and interviews, and I find myself hashing over my beginnings and telling my bio quite often. I’m fascinated with other people’s stories, and I’m taking a long shot here and hoping you’re interested in mine… but something is prompting me to share this background info with you. Ready?

Humble Beginnings

When I first started out in this biz in 2003, my focus was on creativity in business- and for a good reason as you’ll find out in this post.

It was a natural fit for me: I’m highly creative and I love to apply that to entrepreneurial ideas.  I coached really cool clients who were applying their creativity to realize amazing products, programs, and services. 

Continue reading My Creative Bio- An Interesting Path from There to Here

Just as in life, our brands can reach a state of “mid-life crisis”. You look at your business one day and feel like everything is wrong, outdated, unappealing, and that your cherished ideal clients and leads are going to run off with the 22 year old neighbor.
Continue reading Is Your Branding Having a Mid-Life Crisis?

 I was just interviewed by WendyY Bailey on her radio program Exceptional Experts. As we were talking about creativity, branding, lead generation with social media, and connecting authentically with prospects, we realized that our first interaction on Twitter was motivated by… food!

Fast forward almost a year and we’ve shared many Tweets through the months and have grown to respect each other personally and professionally. 

Continue reading Talking Creativity, Branding, and Lead Generation with WendyY Bailey

Here’s a lesson in the new world of marketing brought to us by coffee giant Starbucks, Twitter,  and a host of activists. 

I was reading about this on David Meerman Scott’s blog where he referenced a post by Simon Owens about an ill-fated social media campaign by Starbucks

To say “sounds like Skittles” is an understatement of a viral campaign gone haywire. Continue reading Starbucks and Twitter: Hash Tag Hell

This is Part 2 of a series on spotting Twitter parasites who will leach off your visibility and suck the life out of your personal  network.

In Part 1, I talked about brandjacking and hash tag opportunism. If you’re looking to build a credible reputation online, to attract leads based on integrity and quality, then those tactics will definitely defeat all positive efforts. 

Continue reading How to Spot a Twitter Parasite- Part 2

Imagine you’ve worked hard to build a loyal network of followers and fans on Twitter, only to discover that someone is taking advantage of your visibility to slip in their promotional messages.

It’s happening a lot and as an advocate for ethical and sincere marketing, I want to spotlight a few incidents that have happened recently.

Continue reading How to Spot a Twitter Parasite- Part 1

I just wrapped up an interview for the website LoveToKnow.com,  talking about social networking for business. 

Much thanks to writer Jeanne Grunert for the invitation to the interview. She is one of the best interviewers I’ve ever worked with- warm and natural and really gives her readers great value. 

Read the article here, it includes some of my own back story, tips for leveraging your success with social networking, do’s and don’ts, best practices and much more.

Stop back here after you read the article to leave thoughts and feedback. 

enjoy!

In my dream universe, you go to one 15 minute Awesome Abs class (only 1, only once) and for the rest of your life you have fabulously fit abs.

In my dream universe, you clean your house once and you never have to take out the vacuum or the dust rag again. It stays clean.

Such is life in my dream universe, but here on planet Earth we need to be consistent and keep at things.

Your expertise is no different, even if you’ve achieved the status of Recognized Expert. If you don’t keep your expertise up to date and relevant, then you risk being looked at as passe or out of date.

Continue reading Is Your Expertise Stale or Up to Date?

Making money from your social media contacts isn’t a one-fell-swoop encounter as you’ll learn on a free teleclass Wednesday May 20, 2009.

Continue reading Social Media Sales with Michele PW

In my last post, I went back to the basics and asked the big question: Why do you want more visibility?

And more importantly, how can you use the powerful tool of social networking to leverage your visibility so you not only show up everywhere, but you have a strong message to share.

Having your big  ”WHY” is key… now it’s time to ask yourself “How” you’ll do it.

Continue reading How Will You Get More Visibility Using Social Networking?