Click HERE to Listen to the Podcast version of this article

In his 2005 article, My Outsourced Life, Esquire magazine writer AJ Jacobs describes a week of taking his day to day duties and having someone else do them. (Most administrative tasks were performed by an ultra efficient virtual assistant in Bangalore named Honey. In my next career, I want to be the person who gives “American” sounding names to overseas personnel.)

Because of the intense overwhelm in entrepreneurs lives, we’re all looking for ways to take things off our plates. You can hire someone to stand in line for you, walk your dog, clean your house, balance your books, pick up your kids from school, have your baby, shop for you, contact your clients, make your appointments… and yes: maintain your social networking sites.

But if successful social networking is built upon relationship building and credibility, how naive do you think the public is when the majority of your “posts” are generic sound bytes?

Think of it this way: if you were invited to an in-person event where you could meet some amazing contacts, would you send your assistant to represent you? Most entrepreneurs (especially solopreneurs and consultants) wouldn’t be able to do this. When you’re representing your company, YOU are the one who makes the impression.

Here’s the start of a big list on the Do’s and Don’ts of Social Networking Outsourcing.

10 Things you CAN Outsource:

Continue reading Social Networking Mindset Tip #4: You Can Only Outsource So Much

If you enjoyed this post, make sure you subscribe to my RSS feed!

Apparently the good people of the web have spoken. Here I am, right in the middle of promoting my upcoming teleclass when the polls have broken.

Even though this may change my career duties, you can still count on me for great advice on PR and social networking! (And don’t forget to take my class either!)

If you enjoyed this post, make sure you subscribe to my RSS feed!