21 Tips Offer

21 Online Visibility Tips
Every Entrepreneur Must Know

How to Get Clients to Find You, Follow You, and Buy From You!

You don’t have to sacrifice authenticity or integrity to get known and get more clients. The short tips in this guide will show you how to activate an online visibility strategy filed with heart, authenticity and integrity. Sign-up below to receive your 21 Tips guide:

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Stay in Business By Staying Grateful: 3 Tips to Live By


Double Rainbow spotted on a lonely stretch of I-5

Gratitude is one of the most powerful paths to happiness there is. Look for things to be grateful for and you'll become intoxicated with a wonderful feeling that puts life and the world into perspective. I'm very fortunate to have the business I do and owe a huge amount of thanks to all of the people who've mentored me, masterminded with me, hired me, referred business to me, invited me to speak, sent heartfelt emails, asked for advice, taken … [Read more...]

Business Tips I Learned From a Rat in My Yard


Business Tips I learned from a rat in my yard

I recently did something scary. I picked up a dead rat. Ewww, I'm grossing out just thinking of it but I mustered up the courage, brought in my film crew (aka my 3rd grader) and embarked on the dastardly deed of disposing of the little guy. If you have issues with dead rodents, scroll down and read the business tips- seriously, I wasn't planning on a blog post about business lessons learned from a dead rat, but sometimes the muse strikes me … [Read more...]

Dammit Jim, Is Your Marketing Confusing Your Prospects?


Dammit Jim

Doing a simple  favor for a client or answering a question publicly about something outside of your natural strengths can spell CONFUSION for your business. In an effort to please, help and maybe even make some money, many coaches and consultants will step out of their natural strengths and take on projects that they CAN do but don't necessarily enjoy. When Lynda-Ross Vega and I teach Spotlight U, one of the main points we drive in is that … [Read more...]

Knockout Branding Tips from Boxers


Mark Wahlberg as "Irish" Mickey Ward, Christian Bale as his brother Dicky Ecklund

Maybe I've watched The Fighter on Netflix a few times too many, but I'm fixated on boxers right now. I'm a wimpy boxing fan,  turning my head or closing my eyes through most  matches, but BOXERS themselves are some of the best of the best when it comes to branding. When I see boxers and the way they differentiate themselves, the marketer in me stands up and cheers as much for their branding as for their pugilistic skills. Apply this to … [Read more...]

Permission to Go for the Bright, Shiny Objects


Bright and Shiny Objects Can Be Great for Business

The general consensus out there is that the “Bright and Shiny Object Syndrome” is one of the pitfalls to success as an entrepreneur. You know, the little dazzling distractions that take you off course and spiral you into failure and doom. We all know of people who’ve gone off on Distract-athons, never finishing projects because something new and enticing caught their eye. They flit from one thing to another, rebrand at a moment’s … [Read more...]

Anyone Can Rebrand- Tips for the Big Transition 10 Degrees at a Time


You just move a few degrees in another direction and you too can totally reinvent yourself!

There comes a time in an entrepreneur's life where a certain restlessness sets in. You're bored. You don't like the type of clients you're getting. People pigeon-hole you into a certain category. There's more to you and you know it. You're smarter than they know. Funnier than they realize. Able to solve problems that can save the world... ...But your current branding doesn't say that. Your message no longer reflects the depth and … [Read more...]