If you ask businesses and entrepreneurs if they’d like a higher level of visibility, most will answer with a resounding YES.

Right now, getting signed up on as many social networking sites as possible is being confused with a visibility plan. Not unlike the myth that 1000 friends on Facebook will somehow solve all your marketing problems, just having a profile isn’t going to do any magic.
Continue reading Why Do You Want More Visibility?

 

 Why Do You Want More Visibility?: Play Now | Play in Popup | Download

Thanks to my Twitter pal and honorary nephew Christopher Flores for connecting me to “guide to all things traffic” the inimitable Jack Humphrey. Chris, if you don’t know him, writes the Merchant of New York City blog  which is a great read. Be sure to follow him on Twitter too!

 So Jack Humphrey (pictured)… how can you not love a burly,  eco-friendly, survivalist Dad who loves Metallica? Just reading his AMAZING and hysterical online bio made me feel like we went to high school together. Truly, read his bio and learn what it means to write in your own style, with pizazz and sizzle.

Continue reading Talkin Social Media with Jack Humphrey

Oh yummy, a nice big slice of humble pie dished up for me by the kind editors of Inc Magazine and Twitter co-founder Biz Stone!

What can I say, I gave up wheat in January and the detox process may have impaired my good judgment when it comes to thinking before spewing off my opinion in a snarky tirade.

It all began with an intense back and forth with the Tweeples on proper Twitter terminology.

We Tweet… or do we Twitter?

Are you Tweeting… or are you Twittering?

Continue reading Inc Magazine and Twitter’s Biz Stone, I Stand Corrected

Pamela Slim, creator of the blog Escape from Cubicle Nation and Patron Saint of Corporate Refugees, has released the book version of her guide to starting a business… and I got to interview her upon its release. 

Her book expertly weaves in the touchy personal questions most business books avoid, as well as the practical, pragmatic advice the “manifest your dream life” books have no idea how to address.

With a foreward by Guy Kawasaki and huge shout outs from Seth Godin, John Jantsch, and Martha Beck, this book stands out as a keeper. 

Continue reading Pam Slim Book Interview- Escape from Cubicle Nation

 

 Pam Slim Interview- Escape From Cubicle Nation: Play Now | Play in Popup | Download

I was just reading Publicity Hound Joan Stewart’s ezine from this week, chuckling at her list of social networking annoyances.

From too many unnecessary “thank you’s” to the neverending stream of Twitter pitches, she definitely got me thinking of what is currently my pet peeve of social networking:

Stepford Wife Responses.

Continue reading Stepford Wife Social Networking: Turn Off the Canned Replies Already!

Pass this along, retweet it, post it to your Facebook profile- it’s THAT important…

I believe that you as a business owner have a powerful message to share… and I want more people to know about you.
Continue reading Retweet This & Pass it Along: Women Making an Impact Free Call

Celeb Ashton Kutcher broke the current Twitter record April 17 when he amassed 1,000,000 followers…and with Oprah, Sean Combs, Lindsay, Paris, and Kim’s sunburn making the rounds it looks like more celebrities will be using Twitter.

Before you start moaning and groaning about how Hollywood is skewing the Twitterverse, check out what’s behind Ashton’s quest for the top spot.

Continue reading Ashton Kutcher @AplusK Gets a Million Followers on Twitter

On a recent blog post I posed the question “What would you do with 250,000 Followers on Twitter?”

That was in response to celebrity Tweeters who are broadcasting their fab lives, and here I am wondering if any substance will show up. (Why do I torture myself like that?)

I have to remind myself that I work with people who are agents of change, leaders not followers, and innovators in life, business, and beyond. To my audience, posing that question yields incredible responses about making an impact in a memorable, sizzling way.

It’s all about impact, Continue reading What Kind of Impact Are You Making With Social Media?

With digital media replacing traditional media, the rules are changing regarding how to get information to a journalist and when deadlines happen.

Deadlines were created so that content could be completed in time to print or broadcast. In general, journalists worked on their stories during the morning, then in the afternoon put the finishing touches to be ready for print.

Continue reading Is The Deadline Dead? New Ways to Pitch the Media

On several recent interviews, I’ve been speaking to audiences about the process of moving someone from Observer to Follower to Fan to Lead to Client using social networking.

It’s answering the question “How do people make money with social networking?”

My answer: PROVIDE IRREPLACEABLE VALUE.

Continue reading What Are You Doing to Provide Value to Your Audience?