It's not super cool to bash prospective clients, but there's a big difference between prospective clients and straight up tire kickers. When you boost your online visibility, chances are your encounters with tire kickers will increase too. It all starts off very innocently... someone inquires about your services. They tell you how much they resonate with your message. They woo you into believing that they're already sold on working with you. … [Read more...]
Hello, Is It Me You’re Looking For? 3 Blog Tips for More Visibility
What will you do to get noticed by the people who'll buy from you, refer others to you, and drive lucrative opportunities your way? Well, you could always post your picture on a telephone pole and hope for the best. Or you could make sure your blog is set up to let the world know who you are, what you do, who you work with, and what opportunities you welcome. How? Simple... follow these tips and you'll have them at "hello". 1. Make Your Bio … [Read more...]
What About Cash Flow? 4 Tips to Keep Money Coming In
Over the summer, I enjoyed an unprecedented amount of free time with my daughter. Getting her involved in a number of sports camps forced me to rearrange my schedule so I could shuttle her to volleyball camp, karate camp, surfing camp... plus a couple weeks out of town visiting with family. It was a pretty intense schedule just on the Mom-front. But in the meantime, I had clients to serve and a business to run. What I want to emphasize is that … [Read more...]
Mix and Match Visibility Tips
Trust me on this one: it's not too much work to customize a strategy so your business gets more visibility and more buzz. The reason I started this post asking for your trust is because people are being convinced that it takes a lot of energy to figure things out. We see it on commercials all the time... "who has time for scrubbing and soaking?" , "don't waste your time thinking... let us do it for you!" ad nauseum. Yes, there's a value in … [Read more...]
Get Your Marketing Groove Back (Watch How Leesa Did It)
With economic downturns come a lot of second guessing about what to do and what not to do in business. Take marketing for example: should you change your marketing now in hope that it will attract more clients? Should you try a new online marketing strategy or revamp your offline marketing? Is it smart to offer a high end program or should you stick with lower-end offers? The answers are going to vary for each business owner, but here's a … [Read more...]
Your Natural Marketing Style: The Real Key to Successful Marketing
By Guest Blogger: Gary Jordan, PhD Marketing was never my forte. Recently, I was talking to some people about my struggles with marketing before we discovered natural marketing styles (more about that later). Before I finished my sentence, one of the people I was speaking to said: “I can tell you how to do that. Here’s all you have to do. First you do this… Then you do this … It’s that simple. You can do it, but you have to … [Read more...]
