Who exactly is your IDEAL CLIENT? This is the person who is looking for the exact solution you provide- and will pay you what you're worth! In this video I share 2 important things you need to know and focus on to identify your ideal client. When you fully understand who your ideal client is, your message becomes music to their ears... as opposed to the Charlie Brown's Teacher "wah wah wah" that passes right by. Watch this video and … [Read more...]
How to Create a Successful Mastermind Group
How to Create a Successful Mastermind Group My passion is to mentor heart-based entrepreneurs who are ready to step out in a bigger way and get more visibility. One of the most powerful ways to achieve this is to bring smart, results-focused business owners together in Mastermind Groups. Since 2004, my Mastermind Groups have supported soul-driven achievers with proven strategies, accountability, and a place to troubleshoot. Gathering the … [Read more...]
Ahem, Let Me Clarify…
It's no fun being misunderstood, but sometimes in the wake of all your emails, blog posts, status updates, etc, confusion happens. You might get puzzling responses, nasty emails, or comment threads that are so off topic you're wondering if the people responding are talking about your original post. One of the things I emphasize with my clients is to stand out as a conversation leader. To do that effectively, you don't just post … [Read more...]
3 Things to Keep Your Business Afloat- Rain or Shine
Not everybody has it easy, especially entrepreneurs. Revenue fluctuates, competition moves in, and sometimes you wonder if this whole gig is worth it. To add to the torture, you see "successful" people in your industry publicly enjoying their riches with pictures on Facebook of their expensive cars, vacations, shoes, purses... and even the holiest and most grounded of you feel that tinge of resentment from time to time. Come on... we can be … [Read more...]
3 Signs Your Bullet Points Need a Makeover
By Guest Blogger: Michele Pariza Wacek When it comes to copywriting, bullet points are the key to sales conversion, because they’re the “what’s in it for me” the potential customer is looking for. It all comes down to benefits – because benefits are what people buy. Benefits are what get people excited about buying your product or service. For example, let’s consider a potential customer whose problem is that he wants to lose … [Read more...]
Food Trucks, Staying Relevant, and Customer Loyalty
When it comes to staying relevant, it's important to know where to plant your flag. Some people effortlessly dwell in cool, being the first to spot trends and earning reputations as innovative early adopters. Think about early social media evangelists or the first person you knew with an iPod. Then there are the people who come late to the party, trying with all their might to milk the last drop out of an idea. There's a big buzz going … [Read more...]
