Comments on: Skittles on Twitter: Brilliant or Insane?

By: Lela Bryan

Lela Bryan — Wed, 11 Mar 2009 20:52:22 +0000

It doesn't matter if you think it is a great idea or stupid idea…Skittles accomplished what they set out to do which is to be able to create a buzz around Skittles and have a bunch of adults talking about Skittles.

It doesn't get any sweeter than that. Maybe next week we will hear from "Big Hunk" (he he).

I always learn something from you, Nancy… I will never look at Skittles in the same way again!

Lela

Bryan

I might have to develop a new program call SkittleSolutions as a sister program to my smoking cessation program NicotineSolutions

By: Marla

Marla — Wed, 11 Mar 2009 18:22:42 +0000

I don't know whether it's brilliant, stupid, or something entirely different, but here we are all 'talking' about it. I can't think of the last time I even thought about Skittles….

As for the birth date, I entered 01/01/99. and was rejected. Changed it to 01/01/89, and got on. I'm guessing you need to be 18, although I don't know why….

By: Nancy Marmolejo

Nancy Marmolejo — Wed, 11 Mar 2009 18:14:22 +0000

Ask Viki: I think that's the challenge: What can they tell us about Skittles in 140 characters that they can’t tell us on an entire website? What are they going to tweet about?

I'm watching this unfold like a good movie… popcorn and Skittles in hand.

By: Ask Viki!

Ask Viki! — Wed, 11 Mar 2009 17:23:26 +0000

I have a question; why? What can they tell us about Skittles in 140 characters that they can't tell us on an entire website? What are they going to tweet about? The Rainbow, the taste, recipes?

It is an unique way of advertising but really, who doesn't already know about Skittles?

By: Francesca Frate

Francesca Frate — Wed, 11 Mar 2009 15:07:20 +0000

I think this is brilliant!

Social networking online is still in its infancy. Some people are still testing the waters. They want to jump in but aren't sure just how. Others know something or enough to get started but aren't quite sure what to do next.

Along comes Skittles and they see potential and another way to get their name out there. Look what ET did for Reese's pieces.

Who knows were social networking will take us.

By: Rhonda Hess, Coachin

Rhonda Hess, Coachin — Wed, 11 Mar 2009 14:22:30 +0000

Didn't we all blunder into Twitter at first? I agree with you Nancy, they get credit for at least being hip enough to try. But I don't like the way they went about it.

By: Nancy Marmolejo

Nancy Marmolejo — Fri, 06 Mar 2009 15:16:40 +0000

I don't think it was a smart move, obviously it created confusion and put off many people. But I still give them kudos for being the 1st to explore this concept. Mark my words, copycats are making plans as we speak watching this campaign.