What you’re about to read isn’t rocket science. It’s no discovery I came upon in the rainforest. It’s just about people… talking to each other, responding, and engaging.
If you follow marketing big wigs, they’re all saying you must ENGAGE your audience. Whether you’re a big brand or a solo-entrepreneur, you need to engage, engage, engage.
And yet people aren’t… or they don’t know how. And I think I’ve figured out why.
Remember your first high school dance? A lot of us were not super comfortable no matter how much AquaNet fixed our hair in place.
We didn’t know what to say, what was cool or not cool, who to hang out with. We could dance in front of the mirror or with girlfriends… but with boys? Eeek!
And that’s what I see happening online: people are metaphorically dropped off at the high school gym (Mom in station wagon optional), and become frozen with social unease.
As your visibility strategist, it’s my business to give you tips so you can get out there and get seen by your ideal clients… even when you feel lost.
Take a single step today. Go on Facebook and respond to someone’s status update. Click on this blog and comment on something. Nobody will judge you (unless you’re a total hater who calls people f**ktards and other silly names)
You have something valuable to share. It’s your opinion, your insights, or even just an emoticon of support.
Now go get on the dancefloor, have fun, and let your sense of wanting to truly engage and connect guide you.
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