Social Media for Visibility: Get on the Dancefloor!


What you’re about to read isn’t rocket science. It’s no discovery I came upon in the rainforest. It’s just about people… talking to each other, responding, and engaging.

If you follow marketing big wigs, they’re all saying you must ENGAGE your audience. Whether you’re a big brand or a solo-entrepreneur, you need to engage, engage, engage.

And yet people aren’t… or they don’t know how. And I think I’ve figured out why.

Remember your first high school dance? A lot of us were not super comfortable no matter how much AquaNet fixed our hair in place.

We didn’t know what to say, what was cool or not cool, who to hang out with. We could dance in front of the mirror or with girlfriends… but with boys? Eeek!

And that’s what I see happening online: people are metaphorically dropped off at the high school gym (Mom in station wagon optional), and become frozen with social unease.

As your visibility strategist, it’s my business to give you tips so you can get out there and get seen by your ideal clients… even when you feel lost.

Take a single step today. Go on Facebook and respond to someone’s status update. Click on this blog and comment on something. Nobody will judge you (unless you’re a total hater who calls people f**ktards and other silly names)

You have something valuable to share. It’s your opinion, your insights, or even just an emoticon of support.

Now go get on the dancefloor, have fun, and let your sense of wanting to truly engage and connect guide you.


Share this resource!

Share on Digg!  Share on Delicious!  Share on StumbleUpon!  Share on Google Buzz!

About Nancy Marmolejo

I'm a soul-driven strategist who teaches entrepreneurs how to turn followers into fans and fans into clients using social media and heart based marketing. My approach integrates proven strategies and intuitive hits so each client finds her special way to stand out and sizzle in the spotlight.

  • http://www.VivaVisibilityBlog.com NancyMarmolejo

    That's so true! The relationships allow sales to happen without the pressure and hype. It's all about the know-like-trust factor!

  • http://www.deliciouspath.com/ Barbora Knobova

    Hi Nancy!

    This is a great post, and you're so right about the “social networking dance”. Creating personal relationships is crucial, and it's much more effective than focusing on selling all the time. After all, we all hate to be sold to :)

  • http://thefunksoaps.com Brendal

    Thank you! I do some posting, but it never seems to be enough or as engaging as I would like. I'm going to do my best to get off the dancefloor today!

  • http://www.VivaVisibilityBlog.com NancyMarmolejo

    Boogie down!

  • terribrooks

    Nancy, you are so right-on with this post! I love it. And I love getting out on the social networking dance floor and shaking it up!I love talking and sharing with people and social networking just gives more opportunities to do that.Thanks so much for this fun post.Terri :)

  • http://twitter.com/KateWilliams Kate Williams–Coach

    I have the same experience online that I used to have in the halls of my high school–so much noise and activity and so many people walking and talking and rushing around at once! Too overstimulating for me. I get kind of dizzy and empty headed and just want to head outside, find a place to hide and read a book! At a dance, though, I avoided that experience by hanging with my group and then talking one on one with a few people standing away from the fray, cleaning up and chatting. I think my experience online is similar. When I spend time hanging out with my "tribe" and find a quiet place to chat one-on-one, it all starts to work for me. Got to get out of my cozy hiding place, step out into the hallway and wave, laugh and chat–and also find the quiet places to rest and restore some balance.

  • leah_DefytheBox

    Thanks for that prompt Nancy.I think you hit the nail on the head with relating this to a high school dance and not knowing what to do. It sounds so simple, but I know that I do not do it enough. It is too easy to get caught up in my own stuff and what I am posting to look at other folks stuff. Thanks for this reminder.

  • Martia Nelson

    AquaNet…and setting our hair on empty beer cans (mom and dad's, of course).

  • http://www.VivaVisibilityBlog.com NancyMarmolejo

    Ha! Of course they were mom and dad's beer cans…

  • Baskets Byconsuela

    Nancy, You've hit the nail right on the head. I sometimes feel awkward when it comes time to respond or comment. From now on, I'll lighten up on myself and just do it! Thanks, Consuela

  • http://www.VivaVisibilityBlog.com NancyMarmolejo

    You'll do great, Consuela!

  • Artstudio

    Simple and obvious but we don't realize how important it is to connect!Thank you Nancy for affirming it!CYNTHIA

  • http://www.VivaVisibilityBlog.com NancyMarmolejo

    Cynthia, sometimes the simple and obvious is the first thing we overlook. Glad you liked this post!