Forget climbing to 6 digits on Twitter, and ditch the “approve anyone and everyone” policy on Facebook.
Hello Kitty microscope from www.faizscientific.com
If you’re like most people who’ve followed that advice, you’re probably looking at a bunch of strangers who crowd your Facebook wall with Blingee postcards and spam you with Mafia Wars invites.
Resist the urge to go for the numbers.
The word for this year: Micro
Of course you need to build a network, so don’t misunderstand this as an invitation to have a network of 3.
But too many people are missing the golden opportunities simply because they’re stuck in the spin cycle of still trying to win the popularity contest.
I want you to wake up everyday and love your business. I don’t want you to lament to your friends that Twitter isn’t as fun as it was a year ago (which, sadly is kinda true but let’s take the optimists trail, shall we?)
Here is my advice to you if you want to stay loving social media… and still bring in an income. Remember: it’s not about who has the most friends, it’s about who’s making the valuable (read: profitable) connections.
1. Cherry Pick Your Top 20%
The 80/20 rule lives. Look at your social networks as a reality show and everyone is vying for a spot in the top 20%. If not, vote them off the island. Focus on building strong relationships and win-win situations for your top 20%.
2. Focus on Know, Like, Trust
It hasn’t gone out of style to be authentic. Be your best self out there: provide valuable information, constantly work on your credibility, and gain the trust of those who know you.
3. Rework Your Offers
With a smaller, more focused network you can actually spend your time connecting to prospects and opportunities… instead of sending Tweet after Tweet for a free call that may or may not convert into clients.
Always in your back pocket have a couple offers at different price points. And if you’re cultivating a referral network, be sure to make it easy for your network to send business to you!
4. Repeat 1-3
We’re in the “Keep it Simple” era. Social media started off nice and easy, then it got bulky and clunky. These 3 steps will help you focus on what counts.
You get to decide:
Door Number 1: Popular and Unprofitable
Door Number 2: Focused and Financially Sound
Hmmmm… I’ll take Door #2. I sense a scary guy with a Bozo wig behind Door #1!
Please drop a comment below… what do you think? What are you going to do to optimize your opportunities this year?
About Nancy Marmolejo
