Erika Gombosova of Wise Chicks Radio recently interviewed me on how to attract clients and followers using social media. Because Erika has followed my work for a number of years, she was able to dig back to the good old days and trace the path from my early adopter years all the way to today. The big message: don't be afraid to be an early adopter! Get that strong message plus social media tips, relationship marketing advice, and more on this … [Read more...]
What’s Your Hook? The USP Revisited
The reason Twitter has taken off is pretty easy to figure out: with more and more information coming at us each day, quick and easy nuggets of communication are becoming the preferred method. This is trickling down to how we speak about our businesses and what skills and results people associate us with. … [Read more...]
