Online Visibility, Social Media for Heart Based Entrepreneurs
Where Does Trust Fit Into Business? In my business and marketing, trust is the goal. I was raised in a family business where we understood the know-like-trust factor very well. When people get to know you, then like you, they'll trust you. And it's much easier to engage in a transaction when trust is established than without. One of the reasons why I have prospective private clients schedule a 20-30 minute chat with me before deciding to … [Read more...]
Visibility isn't just about the numbers. In fact, the sad truth is there are countless "highly visible" people out there who are kingpins and queen bees of their circles... making little to no money. You do need numbers, I won't discount their importance entirely. But before you clamor for the numbers, make sure you're positioning your business in a way that speaks in results, resonates with your ideal clients, and communicates that YOU are … [Read more...]
I came to the realization in the last year or so that I want to rebrand. But I wasn't sure how, or to what, or even why... I just had this wild idea that it was time to rebrand. Every now and then this feeling strikes me... up until now I've avoided complete and total rebrands by simply RECALIBRATING. It's far less stressful and can fit into my busy life. By RECALIBRATING my brand I'd usually add in a new program, flesh out something I was … [Read more...]
My recent post on staying relevant struck a chord deep within myself and others. What's important to remember about this is to find something that works for you, meets a pertinent need in the market, and makes money. That's just a little aside. What I really wanted to share is how writing a sales page gave me a huge blast of insight and opened up my voice in a way that I really like. The sales page is geared towards people who want to work … [Read more...]
Maybe I've watched The Fighter on Netflix a few times too many, but I'm fixated on boxers right now. I'm a wimpy boxing fan, turning my head or closing my eyes through most matches, but BOXERS themselves are some of the best of the best when it comes to branding. When I see boxers and the way they differentiate themselves, the marketer in me stands up and cheers as much for their branding as for their pugilistic skills. Apply this to … [Read more...]
Not everybody has it easy, especially entrepreneurs. Revenue fluctuates, competition moves in, and sometimes you wonder if this whole gig is worth it. To add to the torture, you see "successful" people in your industry publicly enjoying their riches with pictures on Facebook of their expensive cars, vacations, shoes, purses... and even the holiest and most grounded of you feel that tinge of resentment from time to time. Come on... we can be … [Read more...]
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Nancy Marmolejo simplifies online visibility for heart based entrepreneurs so they can reach more people, more effectively, in less time. With a specialty in building highly visible businesses with loyal customer fan bases, Nancy’s expertise has been shared in 3 social media books and over 100 media spots.
