Online Visibility, Social Media for Heart Based Entrepreneurs
My recent post on staying relevant struck a chord deep within myself and others. What's important to remember about this is to find something that works for you, meets a pertinent need in the market, and makes money. That's just a little aside. What I really wanted to share is how writing a sales page gave me a huge blast of insight and opened up my voice in a way that I really like. The sales page is geared towards people who want to work … [Read more...]
Maybe I've watched The Fighter on Netflix a few times too many, but I'm fixated on boxers right now. I'm a wimpy boxing fan, turning my head or closing my eyes through most matches, but BOXERS themselves are some of the best of the best when it comes to branding. When I see boxers and the way they differentiate themselves, the marketer in me stands up and cheers as much for their branding as for their pugilistic skills. Apply this to … [Read more...]
Not everybody has it easy, especially entrepreneurs. Revenue fluctuates, competition moves in, and sometimes you wonder if this whole gig is worth it. To add to the torture, you see "successful" people in your industry publicly enjoying their riches with pictures on Facebook of their expensive cars, vacations, shoes, purses... and even the holiest and most grounded of you feel that tinge of resentment from time to time. Come on... we can be … [Read more...]
When it comes to staying relevant, it's important to know where to plant your flag. Some people effortlessly dwell in cool, being the first to spot trends and earning reputations as innovative early adopters. Think about early social media evangelists or the first person you knew with an iPod. Then there are the people who come late to the party, trying with all their might to milk the last drop out of an idea. There's a big buzz going … [Read more...]
One of the key components of branding is to create your own language. Every now and then a cool word trend comes along and for a while it's good... until it gets overused and the thing that was once the coolest is now the most UNcoolest and overused. It's better to cash out your chips while you're still going strong. Check out the list of words below. If you're thinking about using them... my advice is to hold off and find something else. … [Read more...]
In continuing the discussion on galvanizing your audience (versus spending all your time polarizing people) check out this thread of comments, opinions, and support people shared when I revealed that someone was stealing concepts and exact wording from my business and using it in their own. My intention was to spark a discussion on blatant copycats, and several people responded with horror stories (involving legal battles, cease and desists, … [Read more...]
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Nancy Marmolejo simplifies online visibility for heart based entrepreneurs so they can reach more people, more effectively, in less time. With a specialty in building highly visible businesses with loyal customer fan bases, Nancy’s expertise has been shared in 3 social media books and over 100 media spots.
