Online Visibility, Social Media for Heart Based Entrepreneurs
When it comes to staying relevant, it's important to know where to plant your flag. Some people effortlessly dwell in cool, being the first to spot trends and earning reputations as innovative early adopters. Think about early social media evangelists or the first person you knew with an iPod. Then there are the people who come late to the party, trying with all their might to milk the last drop out of an idea. There's a big buzz going … [Read more...]
One of the key components of branding is to create your own language. Every now and then a cool word trend comes along and for a while it's good... until it gets overused and the thing that was once the coolest is now the most UNcoolest and overused. It's better to cash out your chips while you're still going strong. Check out the list of words below. If you're thinking about using them... my advice is to hold off and find something else. … [Read more...]
In continuing the discussion on galvanizing your audience (versus spending all your time polarizing people) check out this thread of comments, opinions, and support people shared when I revealed that someone was stealing concepts and exact wording from my business and using it in their own. My intention was to spark a discussion on blatant copycats, and several people responded with horror stories (involving legal battles, cease and desists, … [Read more...]
There's more to online visibility than simply spraying your name all over the web or camping out on a keyword hoping for massive Google juice. Sure, those can get eyeballs on your web page but say nothing about staying power. Getting people to your door is one thing... getting them to stay is another. These 5 Steps, adopted from my Spotlight U program, give a heart centered approach to people finding you, following you, listening to you, … [Read more...]
We're all wired to be successful marketers. We're all wired to be creative. We're all wired to be persuasive. Those are simple truths you discover when you discover your Spotlight Style. I recently hosted a free call on the 3 Spotlight Styles and had a record number of people not only register for the call but SHOW UP AND STAY ON THE LINE for exactly 90 minutes. (I intended it to be 60 minutes max but I answered questions for 30 … [Read more...]
We buy from people we know, like, and trust. So what are the factors behind getting this magic 3 to work in your favor and using it to boost sales? Start by focusing on your CREDIBILITY. The Latin root of "credibility" is "credo", meaning "I believe". It's about the truth of you, reflected in your actions and experience, your know-how, and your belief that YES you are an expert! When you establish a firm base of credibility around … [Read more...]
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Nancy Marmolejo simplifies online visibility for heart based entrepreneurs so they can reach more people, more effectively, in less time. With a specialty in building highly visible businesses with loyal customer fan bases, Nancy’s expertise has been shared in 3 social media books and over 100 media spots.
