Online Visibility, Social Media for Heart Based Entrepreneurs
By Guest Blogger: Michele P Wacek In the movie, The Prestige, one of the main characters dissects the elements of a magic trick. You start by showing the object you're going to manipulate in some way (i.e. make disappear). You manipulate the object, in this case you make it disappear. Then, you bring it back. This is the prestige. It's not enough to make something disappear. You need to bring it back. In essence, what he's talking … [Read more...]
By Guest Blogger: Michele Pariza Wacek Copywriting, or writing promotional materials for businesses (nothing to do with protecting intellectual property or copyright law) can be a powerful way to market your business. Copywriting can be used for: Building your credibility and your visibility Bringing a regular stream of leads into your business Converting those leads into paying customers Upselling, cross-selling and downselling … [Read more...]
By Guest Blogger: Michele Pariza Wacek One of the fastest ways to transform your web site and promotional materials into client magnets is to HAVE FUN with your writing. The key to doing so: add your personality. (And yes, even if you're trying to build a business bigger than you personally, you still want to add your personality. People want to do business with people, not faceless, nameless corporations.) Now, there are a few ways to … [Read more...]
By Guest Blogger: Michele Pariza Wacek When it comes to copywriting, bullet points are the key to sales conversion, because they’re the “what’s in it for me” the potential customer is looking for. It all comes down to benefits – because benefits are what people buy. Benefits are what get people excited about buying your product or service. For example, let’s consider a potential customer whose problem is that he wants to lose … [Read more...]
As much as I love the life of a solopreneur, sometimes I come up with ideas that could use a little committee input. Case in point: Lovefest. Seemingly harmless word to me, at least with the mental picture I held while I was writing about my upcoming event I Heart My Biz. I was trying to think of a way to use it in a tagline but I just couldn't come up with anything. Business building lovefest? Business breakthrough lovefest? Like right … [Read more...]
by Guest Blogger, Michele Pariza Wacek (Michele PW) This is one of those questions I get ALL the time. "I never read those long-copy sales letters. They can't possibly work, can they?" "MY target market doesn't read those long-copy sales letters, they want shorter letters." "I can't imagine anyone reading that much." And so on. Okay, before I get around to answering the question, let me quickly explain what a long-copy sales … [Read more...]
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Nancy Marmolejo simplifies online visibility for heart based entrepreneurs so they can reach more people, more effectively, in less time. With a specialty in building highly visible businesses with loyal customer fan bases, Nancy’s expertise has been shared in 3 social media books and over 100 media spots.
