by Guest Blogger, Michele Pariza Wacek (Michele PW) After reading your headline – or sometimes even while reading your headline – most people will make a snap decision about whether to keep reading your promotional material. So if you want to snag a customer, you’ve got to start with a great headline. So how do you do it? How to you write a headline that will entice your prospective customers to keep reading? Here’s a tip: Give … [Read more...]
The Mindset That Works: Creating Profit-Pulling Headlines
by Guest Blogger, Michele Pariza Wacek (Michele PW) If you know how to start, you’ll make sales. Creating promotional materials that make sales all starts with the headline. Within a second or two of picking up your ad or promotional material, a prospective customer will decide whether he or she wants to keep looking. It doesn’t matter if it’s an e-mail, your web site, a sales letter or an ad in a magazine – people are busy and … [Read more...]
Copywriting Quick Tip – Write a Rock Star Call to Action
If you want people to buy, you have to tell them to buy. And the way you do that is with a call to action. So what makes a good call to action? Here are some examples: Hurry in today. Buy now. Call now. Visit now. Click here now. Did you notice they all had something in common? The word "now" (or, in the case of the first one, "today"). If people think they can buy from you anytime, they'll say "oh, I can do this later." … [Read more...]
Social Media Sales with Michele PW
Making money from your social media contacts isn't a one-fell-swoop encounter as you'll learn on a free teleclass Wednesday May 20, 2009. … [Read more...]
