Have You Got “Junk” in Your Facebook Trunk?


Facebook Marketing

By Guest Blogger Beverly Boston I share the concept with my coaching clients that our online presence on Facebook is like the show called, “The Antiques Roadshow.” On that show all kinds of people, from every age and background possible would stand around for hours to have their cherished possession that had been laying around or found in their trunk assessed, crossing their fingers that it will make them wealthy. It got me thinking about … [Read more...]

Online Visibility Tips for the New Year: Be Consistent


Online Visibility Tip for the New Year: Be Consistent While you set your business goals for the new year, make sure you've outlined how you're going to get seen and get known online- preferably with little effort and a lot of authenticity. Online visibility isn't just about spraying your name all over Facebook and Twitter. At the end of the day, people buy from people. Your strategy must have a warm, human feel AND it must be … [Read more...]

Giving Your Sales a Boost through Facebook Marketing


By Guest Blogger Michael Jenkins: It would have been unthinkable a few years ago, but today, many people are using Facebook quite successfully not only as a social connector, but also to promote their business, products and services, to effectively increase their profits. Is it possible to sell on Facebook? Just look around and see how many prominent companies like 1-800-Flowers, Avon, Brooks Brothers, and Levi's have already set up … [Read more...]

Sometimes You Just Have to Say “Happy Birthday”


I still snicker when someone bemoans the day to day interactions on Facebook or Twitter as "trivial". Granted, you shouldn't be wasting your time engaged in useless conversations, but there's a lot of power in one important day: Birthdays. It can be overwhelming to a lot of people on Facebook to go to their wall and see hundreds of birthday comments, but it's such a big icebreaker it's worth wading through the Blingee cards to find the … [Read more...]

Social Media Tip: Go Micro


Forget climbing to 6 digits on Twitter, and ditch the "approve anyone and everyone" policy on Facebook. If you're like most people who've followed that advice, you're probably looking at a bunch of strangers who crowd your Facebook wall with Blingee postcards and spam you with Mafia Wars invites. Resist the urge to go for the numbers. The word for this year: Micro Of course you need to build a network, so don't misunderstand … [Read more...]

Facebook Pages the Impact Marketing Way


Note the connection opportunities present throughout.

by Guest Blogger, Maria Reyes-McDavis Whether you need a Facebook Page or not is no longer in question. The real question is how you’ll use a Facebook page in the big picture of your online marketing to create Impact and results. There are 3 steps to get to the right answer for your business. This is the first of 3 posts that will explore the reality of marketing your business with Facebook pages. Impact Marketing: Connect + Engage + … [Read more...]