How to Write a Bio

Boo!Is Your Bio Scaring Business Away?

by Nancy Marmolejo on October 28, 2009

in PR 2.0 & Publicity

A well written bio is perhaps one of your most powerful PR and publicity tools around. In a few compelling sentences, you have the opportunity to clearly speak your expertise, establish credibility, and create intrigue.
Nancy Juetten, author of Bye-Bye Boring Bio Action Guide, has some fantastic tips on creating a great bio. “It’s [...]

 
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The Social Networking Credibility Series: Part 2

by Nancy Marmolejo on February 4, 2009

in Social Networking

If you’re using social networking to market your online business, then this series is for you! Be sure you understand how to build credibility, because without it, no one will buy from you.
In Part 1, I outlined how a great social networking profile is your calling card and friendly handshake all rolled into one.
For Part [...]

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The Social Networking Credibility Series: Part 1

by Nancy Marmolejo on February 2, 2009

in Social Networking

When you use social networking to build your online business, you can’t rely only on the number of followers you have on Twitter to provide credibility. If a follower is truly interested in doing business with you, that person will take the effort to check you out to make sure you’re all you say you [...]

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How to Fix a Boring Bio- Part 2

by Nancy Marmolejo on January 5, 2009

in Social Media Marketing

In my last post in this series, I explained how your bio needs to SHOW not tell about yourself and include great language.
“Anthony” is a Social Networking Tune Up client, and I’m using him as a case study for how to write a bio you can use in social networking. When we tweaked his bio, [...]

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How to Fix a Boring Bio- Part 1

by Nancy Marmolejo on January 1, 2009

in Social Media Marketing

You can’t stand out and sizzle in the spotlight if your online bio is blah. I can give you a basic template to follow, but that alone won’t do it. If you want my advice how to write a bio, I’ll tell you this: you need to infuse it with language that will show [...]

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