Getting Your Bio in Great Shape


Nancy Juetten016

Getting Your Bio in Great Shape Offers Rewards that Can Show Up in Your Balance Sheet by Nancy Juetten, Guest Blogger Not every business owner has the interest or inclination to get interviewed by the media, become a popular public speaker, or step into that dream of becoming a best-selling author. However, it is a universal need among business owners to position themselves to attract more of the right clients right now. Those who want … [Read more...]

Boo!Is Your Bio Scaring Business Away?


A well written bio is perhaps one of your most powerful PR and publicity tools around. In a few compelling sentences, you have the opportunity to clearly speak your expertise, establish credibility, and create intrigue. Nancy Juetten, author of Bye-Bye Boring Bio Action Guide, has some fantastic tips on creating a great bio. "It's your story- tell it well," she advises her many clients who've had turnaround results after using her … [Read more...]

The Social Networking Credibility Series: Part 2


If you're using social networking to market your online business, then this series is for you! Be sure you understand how to build credibility, because without it, no one will buy from you. In Part 1, I outlined how a great social networking profile is your calling card and friendly handshake all rolled into one. For Part 2, I want to talk about the trail of links you provide people with so they can learn more about you. Credibility Tip … [Read more...]

The Social Networking Credibility Series: Part 1


When you use social networking to build your online business, you can't rely only on the number of followers you have on Twitter to provide credibility. If a follower is truly interested in doing business with you, that person will take the effort to check you out to make sure you're all you say you are. In this series of blog posts, I'm going to introduce some ways to build your credibility. Credibility sells, especially in this economic … [Read more...]

How to Fix a Boring Bio- Part 2


In my last post in this series, I explained how your bio needs to SHOW not tell about yourself and include great language. "Anthony" is a Social Networking Tune Up client, and I'm using him as a case study for how to write a bio you can use in social networking. When we tweaked his bio, it was like taking a mass-produced poster off the wall and replacing it with an original work of art. He went from "I'm an Account Executive with XYZ … [Read more...]

How to Fix a Boring Bio- Part 1


You can't stand out and sizzle in the spotlight if your online bio is blah. I can give you a basic template to follow, but that alone won't do it. If you want my advice how to write a bio, I'll tell you this: you need to infuse it with language that will show not tell. THEN you plug that great, visually charged language into your bio and people will start to take notice. CASE STUDY: "ANTHONY" I recently worked with Anthony (not his real … [Read more...]