ideal client

Stay Relevant: Update Your Message

by Nancy Marmolejo on November 4, 2009

in Online Branding & Visibility

Ballet dancers- from the littlest bunhead to the prima ballerina- all practice the same barre exercises. Master musicians still practice their scales, and writers write letter by letter.
Whether you’re a novice or at mastery level, staying sharp is essential if you want to stay on top of your game. And in this highly competitive world, [...]

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One reason why so many entrepreneurs are feeling frustrated with social networking and marketing in general is because of an unclear idea of who their ideal client is.
“Everyone”, “women”, “people”… those aren’t really great answers. And if you follow my blog, you know I’ve touched on this subject before…  and it bears repeating.

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Expert Series Part 2: The Expertise Gap

by Nancy Marmolejo on March 23, 2009

in Build Your Business

The Expert Series: Part 2
“The Expertise Gap”
Last week I started my “Expert Series” to discuss the topic of what it takes to claim the title “Expert”. You can click here to read the first post “Just ‘Cuz You Can Swing a Hammer”
My business helps experts position themselves in the spotlight. I get so many questions [...]

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