Who exactly is your IDEAL CLIENT? This is the person who is looking for the exact solution you provide- and will pay you what you're worth! In this video I share 2 important things you need to know and focus on to identify your ideal client. When you fully understand who your ideal client is, your message becomes music to their ears... as opposed to the Charlie Brown's Teacher "wah wah wah" that passes right by. Watch this video and … [Read more...]
Stay Relevant: Update Your Message
Ballet dancers- from the littlest bunhead to the prima ballerina- all practice the same barre exercises. Master musicians still practice their scales, and writers write letter by letter. Whether you're a novice or at mastery level, staying sharp is essential if you want to stay on top of your game. And in this highly competitive world, add "stay relevant" to the top of your list for things to strive for. Here are 5 questions you need to ask … [Read more...]
Who’s Your Ideal Client? A Quick and Easy Tip
One reason why so many entrepreneurs are feeling frustrated with social networking and marketing in general is because of an unclear idea of who their ideal client is. "Everyone", "women", "people"... those aren't really great answers. And if you follow my blog, you know I've touched on this subject before... and it bears repeating. … [Read more...]
Expert Series Part 2: The Expertise Gap
The Expert Series: Part 2 "The Expertise Gap" Last week I started my "Expert Series" to discuss the topic of what it takes to claim the title "Expert". You can click here to read the first post "Just 'Cuz You Can Swing a Hammer" My business helps experts position themselves in the spotlight. I get so many questions around the topic of claiming the title "expert" that I felt inspired to open a discussion on it and share some tips in this blog … [Read more...]
