Positioning yourself as a recognized expert is a smart way to build online visibility and increase your credibility. Let's face it: fame has its benefits! A number of websites offer the opportunity to be featured as an "Official Expert" or an "Official Guide". Some of these can be done for free, others will cost a small investment. You may be wondering if this is something that would benefit your business, so let me share 7 tips you need to … [Read more...]