latino business

Hispanic Heritage Dilemma: What Label to Use?

by Nancy Marmolejo on September 29, 2008

in Latino Marketing

If you want to spark an interesting discussion among people who descend from Spanish speaking Latin American countries, ask them how they refer to themselves.
Depending on where the person is from, you’ll hear different answers.
“Hispanic”, the Texan may say.
“I don’t trust anything with the word ‘panic’ in it” jokes Chicano actor and comic George Lopez.
“Latino” [...]

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