Show Me the Money: Planning Your Profit Path


Leads, leads, leads!

Leads are to your business what air is to your lungs. You just can't go without it. Back in the old days, lead generation meant picking up the phone book and cold calling everyone in sight. Then came face to face networking, then came social media, and alas we have lead generation tools at our fingertips. You'd think the lead generation problem would be solved, right? Wrong. Networking upped your intake of rubber chicken, but you … [Read more...]

Soft Selling Works! Audio Replay Available


Just wrapped up an amazing call co-hosted by my good friend Natasha Allrich. Over 1300 people signed up and more sign ups keep coming in! The topic: How to Turn Your Social Networking Visibility into a Steady Stream of Profitability Without Ever Having to Spam, Pressure or Pitch We're making the audio available for the next day, so do click this link to learn more about our proven Soft Selling With Social Media strategy! We outlined the … [Read more...]

What’s Your Hook? The USP Revisited


The reason Twitter has taken off is pretty easy to figure out: with more and more information coming at us each day, quick and easy nuggets of communication are becoming the preferred method. This is trickling down to how we speak about our businesses and what skills and results people associate us with. … [Read more...]

Talking Creativity, Branding, and Lead Generation with WendyY Bailey


I was just interviewed by WendyY Bailey on her radio program Exceptional Experts. As we were talking about creativity, branding, lead generation with social media, and connecting authentically with prospects, we realized that our first interaction on Twitter was motivated by... food! Fast forward almost a year and we've shared many Tweets through the months and have grown to respect each other personally and professionally. … [Read more...]