Online Visibility, Social Media for Heart Based Entrepreneurs
Where Does Trust Fit Into Business? In my business and marketing, trust is the goal. I was raised in a family business where we understood the know-like-trust factor very well. When people get to know you, then like you, they'll trust you. And it's much easier to engage in a transaction when trust is established than without. One of the reasons why I have prospective private clients schedule a 20-30 minute chat with me before deciding to … [Read more...]
Visibility isn't just about the numbers. In fact, the sad truth is there are countless "highly visible" people out there who are kingpins and queen bees of their circles... making little to no money. You do need numbers, I won't discount their importance entirely. But before you clamor for the numbers, make sure you're positioning your business in a way that speaks in results, resonates with your ideal clients, and communicates that YOU are … [Read more...]
The very survival of your business depends on something big... WILD IDEAS. You can use other phrases like innovation, creativity, cutting edge, on the pulse, strategic... but I call these WILD IDEAS because they're the type of ideas that go to the core of your very being and excite you with a feeling that's well, WILD. Sexy. Unbridled. Passionate. Brilliant. Exhilarating. There's an element of risk, which to many of us is just plain … [Read more...]
An age-old marketing tool is the SWOT analysis. You examine your STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS to determine how you should direct your marketing efforts. It's always a bit disconcerting when you reach the THREATS column. A threat? Oh no, we better PROTECT! Circle the wagons, ward off the enemy, batten down the hatches, hide the virgins! That's a lot of energy spent going on the defensive. The "Threats" column is … [Read more...]
My recent post on staying relevant struck a chord deep within myself and others. What's important to remember about this is to find something that works for you, meets a pertinent need in the market, and makes money. That's just a little aside. What I really wanted to share is how writing a sales page gave me a huge blast of insight and opened up my voice in a way that I really like. The sales page is geared towards people who want to work … [Read more...]
By Guest Blogger: Gary Jordan, PhD Marketing was never my forte. Recently, I was talking to some people about my struggles with marketing before we discovered natural marketing styles (more about that later). Before I finished my sentence, one of the people I was speaking to said: “I can tell you how to do that. Here’s all you have to do. First you do this… Then you do this … It’s that simple. You can do it, but you have to … [Read more...]
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Nancy Marmolejo simplifies online visibility for heart based entrepreneurs so they can reach more people, more effectively, in less time. With a specialty in building highly visible businesses with loyal customer fan bases, Nancy’s expertise has been shared in 3 social media books and over 100 media spots.
