
An age-old marketing tool is the SWOT analysis. You examine your STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS to determine how you should direct your marketing efforts. It's always a bit disconcerting when you reach the THREATS column. A threat? Oh no, we better PROTECT! Circle the wagons, ward off the enemy, batten down the hatches, hide the virgins! That's a lot of energy spent going on the defensive. The "Threats" column is … [Read more...]







