Online Visibility, Social Media for Heart Based Entrepreneurs
An age-old marketing tool is the SWOT analysis. You examine your STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS to determine how you should direct your marketing efforts. It's always a bit disconcerting when you reach the THREATS column. A threat? Oh no, we better PROTECT! Circle the wagons, ward off the enemy, batten down the hatches, hide the virgins! That's a lot of energy spent going on the defensive. The "Threats" column is … [Read more...]
My recent post on staying relevant struck a chord deep within myself and others. What's important to remember about this is to find something that works for you, meets a pertinent need in the market, and makes money. That's just a little aside. What I really wanted to share is how writing a sales page gave me a huge blast of insight and opened up my voice in a way that I really like. The sales page is geared towards people who want to work … [Read more...]
By Guest Blogger: Gary Jordan, PhD Marketing was never my forte. Recently, I was talking to some people about my struggles with marketing before we discovered natural marketing styles (more about that later). Before I finished my sentence, one of the people I was speaking to said: “I can tell you how to do that. Here’s all you have to do. First you do this… Then you do this … It’s that simple. You can do it, but you have to … [Read more...]
By Guest Blogger: Michele P Wacek In the movie, The Prestige, one of the main characters dissects the elements of a magic trick. You start by showing the object you're going to manipulate in some way (i.e. make disappear). You manipulate the object, in this case you make it disappear. Then, you bring it back. This is the prestige. It's not enough to make something disappear. You need to bring it back. In essence, what he's talking … [Read more...]
By Guest Blogger: Michele Pariza Wacek Copywriting, or writing promotional materials for businesses (nothing to do with protecting intellectual property or copyright law) can be a powerful way to market your business. Copywriting can be used for: Building your credibility and your visibility Bringing a regular stream of leads into your business Converting those leads into paying customers Upselling, cross-selling and downselling … [Read more...]
By Guest Blogger: Michele Pariza Wacek One of the fastest ways to transform your web site and promotional materials into client magnets is to HAVE FUN with your writing. The key to doing so: add your personality. (And yes, even if you're trying to build a business bigger than you personally, you still want to add your personality. People want to do business with people, not faceless, nameless corporations.) Now, there are a few ways to … [Read more...]
 | Join 12k+ Viva peeps! |
Nancy Marmolejo simplifies online visibility for heart based entrepreneurs so they can reach more people, more effectively, in less time. With a specialty in building highly visible businesses with loyal customer fan bases, Nancy’s expertise has been shared in 3 social media books and over 100 media spots.
