Media Plan

3 Tips to Make the Most of Media

by Nancy Marmolejo on June 29, 2010

in PR 2.0 & Publicity

In  2005, the Orange County Register (circulation 300,000) did a full length feature on me, complete with color photos and lots of great client comments. It was a publicity dream come true.
As soon as that article published, my phone rang off the hook. Editors and producers started calling me with interview requests and I was [...]

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Is The Deadline Dead? New Ways to Pitch the Media

by Nancy Marmolejo on April 14, 2009

in PR 2.0 & Publicity

With digital media replacing traditional media, the rules are changing regarding how to get information to a journalist and when deadlines happen.
Deadlines were created so that content could be completed in time to print or broadcast. In general, journalists worked on their stories during the morning, then in the afternoon put the finishing touches to [...]

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What Does a Fearless Media Plan Look Like For You?

by Nancy Marmolejo on June 11, 2008

in Creating Sizzibility

Believe it or not, there are entrepreneurs out there (really successful, confident people) who eschew the spotlight. They think it’s somehow different than other forms of marketing. “Gee,” they say to me, “I’m just not ready for that.”
So I usually ask them to define “that.”
“Oh you know”, they reply, “all that fame and attention.”
For some [...]

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