What 80’s Music Can Teach Us About Online Branding and Visibility


80s

By Guest Blogger Lou Bortone A quick trip back to the 80’s can do more than stir up memories of big hair, the Reagan years and the Brat Pack.  A stroll down 80’s music memory lane can actually remind us about some important personal branding lessons.   Nancy inspired this blog post with her recent “gonna make you notice” line from the Pretenders “Brass in Pocket” 80’s classic.  But there are plenty of other tunes with similar … [Read more...]

Make Money and Save Time by Standing Out from the Crowd


I'm writing this post from a hotel meeting room as I learn Millionaire Coach Secrets from Adam Urbanski. Very interesting info here and some fantastic nuggets from a group of successful business owners. We just went through several money and time saving tips and not a single one had to do with calendars or spreadsheets (thank goodness!) The one that stood out in my mind the most was "Distinguish yourself and stand out in a crowded … [Read more...]

Stay Relevant: Update Your Message


Ballet dancers- from the littlest bunhead to the prima ballerina- all practice the same barre exercises. Master musicians still practice their scales, and writers write letter by letter. Whether you're a novice or at mastery level, staying sharp is essential if you want to stay on top of your game. And in this highly competitive world, add "stay relevant" to the top of your list for things to strive for. Here are 5 questions you need to ask … [Read more...]

Cool Online Brands- Who Are Your Favorites?


To continue  this mini-series on branding and rebranding, I turn the microphone to you now. I invite your comments on the following questions: 1. Who are your favorite online brands? It can be for products, services, consultants, authors... you name it. 2. Has someone rebranded lately and you LOVE what they've done? For example, my friend Leesa Barnes recently rebranded herself from a podcasting expert to Marketing Fit. She went … [Read more...]

Could Your Brand Survive A Mosh Pit?


This is a continuation of my last post on rebranding where I asked if your brand needs to go to rehab.  Here's part 2: Remember, rebranding isn't always fun. At times you may feel like a scrawny 12 year old caught in the mosh pit at a Metallica concert. Bruises, owies, and elbow jabs galore, but the next day at school you scream "They rocked!" If you can accept the fact that it will be amazing at the end, then let that give you power for … [Read more...]