Creating a Business Foundation To Weather Any Storm


Creating a business foundation to weather any storm

By Guest Blogger Sandra Martini I recently read that while 63% of small businesses fail within the first 5 years, 95% of online businesses fail within the first 4 years. Scary? Absolutely! Does it mean your business will fail?  Not at all. . .especially not if you know the reasons why they fail and take action in those areas. In my opinion, there are 4 main reasons online businesses fail at such a rapid rate: Many online … [Read more...]

Share Your Stories on Credibility in Social Networking


In my last post, I wrote about fame and credibility in social networking. In short, you have to always boost your credibility while raising your online visibility level. (Read the whole post for my 3 things I look for when checking out a follower) I'm posting today to ask you to share any stories of people you've followed on social media sites who turned out lacking in truthfulness about themselves, their business, or their experience. No … [Read more...]

Do You Want Fame or Credibility from Social Media?


"Back when I was a kid, we had to walk 5 miles in the snow to get famous... now all you have to do is get a zillion Twitter followers and you're a superstar." Social media has made getting famous much easier, but does fame equal credibility? Of course you want a high level of visibility to get your message out and attract opportunities, but you MUST have a trail of proof that you are who you say you are, and you know what you say you … [Read more...]

The Social Networking Credibility Series: Parts 4 and 5


Click here to listen to the always entertaining podcast version of this series Social networking won't do your business a bit of good if you aren't leading with credibility. This series of blog posts has so far touched upon 3 main credibility boosters: Part 1 covered the essentials for a great profile, Part 2 discussed how to leave a good trail of links, and Part 3 was all about leveraging online publishing to build your name. To wrap up … [Read more...]