I Made My Video… Now What?


I Made My Video Now What?

by Lou Bortone, Guest Blogger and Wicked Cool Online Video Expert If you’ve taken the big leap and joined the ranks of the online video marketers, congratulations! That first video is always the most difficult. But now that you’ve produced your first video, what’s next? How do you not only maximize the marketing from that video, but also create new video marketing opportunities? Unless you want to succumb to the dreaded “one … [Read more...]

Online Visibility Tip: Stay Steady, Stay You, Stay Consistent


5 Secrets to Making Writing Fun (No, Really!)

Online Visibility Tip for the New Year: Stay Steady, Stay You, Stay Consistent At the start of each year, I share posts that I hope will help guide your business in the right direction. The basic premise is this: the more visibility you have, the greater your opportunities will be. But just being everywhere online isn't going to give you the results you need. You must know how to present yourself to your buyers and communicate your brand, … [Read more...]

Business Tips I Learned From a Rat in My Yard


Business Tips I learned from a rat in my yard

I recently did something scary. I picked up a dead rat. Ewww, I'm grossing out just thinking of it but I mustered up the courage, brought in my film crew (aka my 3rd grader) and embarked on the dastardly deed of disposing of the little guy. If you have issues with dead rodents, scroll down and read the business tips- seriously, I wasn't planning on a blog post about business lessons learned from a dead rat, but sometimes the muse strikes me … [Read more...]

Dammit Jim, Is Your Marketing Confusing Your Prospects?


Dammit Jim

Doing a simple  favor for a client or answering a question publicly about something outside of your natural strengths can spell CONFUSION for your business. In an effort to please, help and maybe even make some money, many coaches and consultants will step out of their natural strengths and take on projects that they CAN do but don't necessarily enjoy. When Lynda-Ross Vega and I teach Spotlight U, one of the main points we drive in is that … [Read more...]

Hello, Is It Me You’re Looking For? 3 Blog Tips for More Visibility


Hello? Is it me you're looking for?

What will you do to get noticed by the people who'll buy from you, refer others to you, and drive lucrative opportunities your way? Well, you could always post your picture on a telephone pole and hope for the best. Or you could make sure your blog is set up to let the world know who you are, what you do, who you work with, and what opportunities you welcome. How? Simple... follow these tips and you'll have them at "hello". 1. Make Your Bio … [Read more...]

Mix and Match Visibility Tips


Take the Best of the Best for Your Customized Strategy

Trust me on this one: it's not too much work to customize a strategy so your business gets more visibility and more buzz. The reason I started this post asking for your trust is because people are being convinced that it takes a lot of energy to figure things out. We see it on commercials all the time... "who has time for scrubbing and soaking?" , "don't waste your time thinking... let us do it for you!" ad nauseum. Yes, there's a value in … [Read more...]