I Made My Video… Now What?


I Made My Video Now What?

by Lou Bortone, Guest Blogger and Wicked Cool Online Video Expert If you’ve taken the big leap and joined the ranks of the online video marketers, congratulations! That first video is always the most difficult. But now that you’ve produced your first video, what’s next? How do you not only maximize the marketing from that video, but also create new video marketing opportunities? Unless you want to succumb to the dreaded “one … [Read more...]

Dammit Jim, Is Your Marketing Confusing Your Prospects?


Dammit Jim

Doing a simple  favor for a client or answering a question publicly about something outside of your natural strengths can spell CONFUSION for your business. In an effort to please, help and maybe even make some money, many coaches and consultants will step out of their natural strengths and take on projects that they CAN do but don't necessarily enjoy. When Lynda-Ross Vega and I teach Spotlight U, one of the main points we drive in is that … [Read more...]

Even Kittens and Pugs Love “I Heart My Biz”


Well, my 2 online video boyfriends are having a lovely exchange of talents as we get the word out about the upcoming business building event I Heart My Biz. Anyone worth their salt in online video knows the real secret behind getting massive visibility: put a cute animal in there somewhere. And the super secret that even the online video marketing gurus don't know? Get those animals to talk. 'Nuff said. I might have the SPCA after me if … [Read more...]

The Secret to Online Video Success (Meow!)


Far be it from me to usurp my usual online video guest blogger Lou Bortone with an online video tip, but I made a startling discovery that must be made public. I've found the #1 secret ingredient to online video success. It's not about a call to action, flashy graphics, power point, ustream, Justin.tv, or any technical wizardry. It's not about selling, subliminal suggestion, or celebrity endorsements. No my friends, it's a much … [Read more...]

What’s Shakin’ In Your Biz? I Had an Earthquake


On the afternoon of April 4 (Easter Sunday) I decided to shoot a  quick video to promote my upcoming live event "I Heart My Biz" (preview call happens 4/7 if you're not already signed up!) Just a few seconds into it, the room started to shake. It was an earthquake epicenter Mexicali, Baja California about 200 miles southeast of where I am. I didn't experience the 7.2 magnitude, just the ripples but still it shook the house and shook us … [Read more...]

YouTube Serves Up A Gazillion Videos!


youtube

Okay, maybe not a gazillion, but how does ONE BILLION per day grab you?  It’s incredible, but true: YouTube now serves over a billion videos per DAY!  I don’t do math, but according to Mashable.com, that’s at least 11,574 views per second, 694,444 views per minute, and 41,666,667 views per hour.  I used to joke that YouTube was the Wal-Mart of video hosting sites, but maybe now we should call them the McDonalds of video. What do these … [Read more...]