Online Visibility, Social Media for Heart Based Entrepreneurs
Running Your Business From Plan B You know the old adage, "If you fail to plan, you plan to fail"? I'd like to add a footnote to that. "And if you fail to have Plan B, you're really in trouble." The secret to keeping Plan B in mind, is that you don't always know what it's going to be. It may require you to think on your feet, be spontaneous, and even try something new. I've had a host of Plan B moments in my online business, so I'm … [Read more...]
One of the biggest perks of keeping a high level of visibility is letting your visibility do the selling for you. I have a colleague who's great at selling, but has no online visibility or strong visibility strategy. Instead, she has to constantly prospect and close, prospect and close. Every person who engages in a conversation with her has "prospect" stamped on their head and she's the type of person you run from when you see her in the … [Read more...]
The very survival of your business depends on something big... WILD IDEAS. You can use other phrases like innovation, creativity, cutting edge, on the pulse, strategic... but I call these WILD IDEAS because they're the type of ideas that go to the core of your very being and excite you with a feeling that's well, WILD. Sexy. Unbridled. Passionate. Brilliant. Exhilarating. There's an element of risk, which to many of us is just plain … [Read more...]
by Lou Bortone, Guest Blogger and Wicked Cool Online Video Expert If you’ve taken the big leap and joined the ranks of the online video marketers, congratulations! That first video is always the most difficult. But now that you’ve produced your first video, what’s next? How do you not only maximize the marketing from that video, but also create new video marketing opportunities? Unless you want to succumb to the dreaded “one … [Read more...]
Leads are to your business what air is to your lungs. You just can't go without it. Back in the old days, lead generation meant picking up the phone book and cold calling everyone in sight. Then came face to face networking, then came social media, and alas we have lead generation tools at our fingertips. You'd think the lead generation problem would be solved, right? Wrong. Networking upped your intake of rubber chicken, but you … [Read more...]
My recent post on staying relevant struck a chord deep within myself and others. What's important to remember about this is to find something that works for you, meets a pertinent need in the market, and makes money. That's just a little aside. What I really wanted to share is how writing a sales page gave me a huge blast of insight and opened up my voice in a way that I really like. The sales page is geared towards people who want to work … [Read more...]
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Nancy Marmolejo simplifies online visibility for heart based entrepreneurs so they can reach more people, more effectively, in less time. With a specialty in building highly visible businesses with loyal customer fan bases, Nancy’s expertise has been shared in 3 social media books and over 100 media spots.
