Show Me the Money: Planning Your Profit Path


Leads, leads, leads!

Leads are to your business what air is to your lungs. You just can't go without it. Back in the old days, lead generation meant picking up the phone book and cold calling everyone in sight. Then came face to face networking, then came social media, and alas we have lead generation tools at our fingertips. You'd think the lead generation problem would be solved, right? Wrong. Networking upped your intake of rubber chicken, but you … [Read more...]

This is What I Want For You (Insights From Writing A Sales Letter)


image by Mike "Dakinewavamon" Kline

My recent post on staying relevant struck a chord deep within myself and others. What's important to remember about this is to find something that works for you, meets a pertinent need in the market, and makes money. That's just a little aside. What I really wanted to share is how writing a sales page gave me a huge blast of insight and opened up my voice in a way that I really like. The sales page is geared towards people who want to work … [Read more...]

How to Stay Relevant in a Crowded Marketplace


Are your ideal clients clamoring for YOU?

A few years ago I was backstage at a big event, hanging out with the other speakers and (as we often do) talking shop. One speaker, a well known internet marketing expert, said something to me I'll never forget. The topic had to do with the directions our businesses were taking. She was adding in a big dose of social media training and consulting to her mix, along with other online visibility strategies. Then she peered at me with a slightly … [Read more...]

Visibility and Leadership: 7 Steps to Be the BEST In Your Field


7 Pillars of Success

by guest blogger Lisa Marie Platske, www.LeadershipSuccessSummit.com Born with the gift of hospitality, I fell in love with the art of leadership in my teens. Leadership is influence -- nothing more and nothing less. As a small business owner, leadership can be the difference between a waiting list for your services, and happy, successful clients, or just eeking by. Ask yourself, where are you headed? Who is following you? Are you going … [Read more...]

Online Visibility Tip: Stay Steady, Stay You, Stay Consistent


5 Secrets to Making Writing Fun (No, Really!)

Online Visibility Tip for the New Year: Stay Steady, Stay You, Stay Consistent At the start of each year, I share posts that I hope will help guide your business in the right direction. The basic premise is this: the more visibility you have, the greater your opportunities will be. But just being everywhere online isn't going to give you the results you need. You must know how to present yourself to your buyers and communicate your brand, … [Read more...]

Online Visibility Tip: Listen to Your Kid


Another great day in the life...

I recently hosted two fabulous clients here at Casita Nancita (aka my house) for a private in-person retreat. For a full day we hammered out a solid plan for each person to follow and created a take-action-now revenue path that will continue to bless them with cash flow and great clients. They're already successful and awesome, but we've now taken them each from good to great. That evening, my daughter found the flip chart and markers still … [Read more...]