Unless you’re one of those Hollywood party people who are “famous for being famous” (think Paris Hilton and Nicole Richie), to stand up in the world of PR and media attention, you must have something of substance to say. Most likely, you have an idea of your expertise in your head but when was the last time you actually wrote it out and articulated it? When you explore your expertise in depth, you will unearth the substance of the … [Read more...]