Just as in life, our brands can reach a state of “mid-life crisis”. You look at your business one day and feel like everything is wrong, outdated, unappealing, and that your cherished ideal clients and leads are going to run off with the 22 year old neighbor.
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To continue this mini-series on branding and rebranding, I turn the microphone to you now.
I invite your comments on the following questions:
1. Who are your favorite online brands? It can be for products, services, consultants, authors… you name it.
2. Has someone rebranded lately and you LOVE what they’ve done?
For example, my friend Leesa Barnes [...]
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This is a continuation of my last post on rebranding where I asked if your brand needs to go to rehab. Here’s part 2:
Remember, rebranding isn’t always fun. At times you may feel like a scrawny 12 year old caught in the mosh pit at a Metallica concert. Bruises, owies, and elbow jabs galore, but [...]
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Nancy Marmolejo
Nancy Marmolejo simplifies online visibility for heart based entrepreneurs so they can reach more people, more effectively, in less time. With a specialty in building highly visible businesses with loyal customer fan bases, Nancy’s expertise has been shared in 3 social media books and over 100 media spots.
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