My Rebranding Process- A Wild Idea In Progress


My rebranding

I came to the realization in the last year or so that I want to rebrand. But I wasn't sure how, or to what, or even why... I just had this wild idea that it was time to rebrand. Every now and then this feeling strikes me... up until now I've avoided complete and total rebrands by simply RECALIBRATING. It's far less stressful and can fit into my busy life. By RECALIBRATING my brand I'd usually add in a new program, flesh out something I was … [Read more...]

Is Your Branding Having a Mid-Life Crisis?


Just as in life, our brands can reach a state of "mid-life crisis". You look at your business one day and feel like everything is wrong, outdated, unappealing, and that your cherished ideal clients and leads are going to run off with the 22 year old neighbor. … [Read more...]

Cool Online Brands- Who Are Your Favorites?


To continue  this mini-series on branding and rebranding, I turn the microphone to you now. I invite your comments on the following questions: 1. Who are your favorite online brands? It can be for products, services, consultants, authors... you name it. 2. Has someone rebranded lately and you LOVE what they've done? For example, my friend Leesa Barnes recently rebranded herself from a podcasting expert to Marketing Fit. She went … [Read more...]

Could Your Brand Survive A Mosh Pit?


This is a continuation of my last post on rebranding where I asked if your brand needs to go to rehab.  Here's part 2: Remember, rebranding isn't always fun. At times you may feel like a scrawny 12 year old caught in the mosh pit at a Metallica concert. Bruises, owies, and elbow jabs galore, but the next day at school you scream "They rocked!" If you can accept the fact that it will be amazing at the end, then let that give you power for … [Read more...]