Do those long-copy sales letters actually work?


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by Guest Blogger, Michele Pariza Wacek (Michele PW) This is one of those questions I get ALL the time. "I never read those long-copy sales letters. They can't possibly work, can they?" "MY target market doesn't read those long-copy sales letters, they want shorter letters." "I can't imagine anyone reading that much." And so on. Okay, before I get around to answering the question, let me quickly explain what a long-copy sales … [Read more...]

Copywriting Quick Tip – Easy Fix to Get People to Buy


by Michele Pariza Wacek (Michele PW), Guest Blogger Want people to buy from you? (Or buy more from you?) Here's a quick thing to check – are you asking for the sale? Truly, it can be as simple as that. Yet I can't tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren't asking. So, what is a call to action? It's telling people what action you want them to take. Typical calls to action … [Read more...]

Hard Selling on Social Media: Just Say No!


Join me in a collective groan as I reflect on the enormous amount of hard selling and pitching on social media sites like Facebook and Twitter. I'm down to two possible reasons why this is so prevalent: 1. Either hard selling works so well that it's the reason everyone is using it, or 2. people are so baffled at how to make money with social media that they fall back on old, tired tactics. … [Read more...]

Video Book Review: The Contrarian Effect


Michael Port and Elizabeth Marshall just released a new favorite book, The Contrarian Effect. I love this book for many reasons: 1. It's well written. With historical references sprinkled throughout (including a captivating Titanic storyline in Chapter 1), this book intelligently approaches the topic of sales without insulting your IQ. 2. It's not a 163 hard-bound sales letter. I know, the mega-bucks gurus teach people to publish books … [Read more...]