Hot or Not? 5 Questions You MUST Ask Before You Create Your Next Offer


Hot or Not? 5 Questions You MUST Ask Before You Create Your Next Offer

By Guest Blogger By Shawn Driscoll, © 2010 You’ve spent a long time and a lot of energy and money mastering your craft and getting your business to where it is today.  And you know you’re great at what you do. Yet, sometimes it’s a struggle to know just how to put together products, programs and services your clients will be excited to invest in.  And once you’ve designed your offer, you wonder how to get the message out in the … [Read more...]

Do “Magic Pill” Solutions REALLY Work?


magic pill

Struggling entrepreneurs, when feeling frustrated enough, will enthusiastically jump on a "magic pill" solution that presents itself as the be-all, end all solution to stagnant sales. It's often presented as a single tactic by someone with enormous success and the premise is that if they can do it, so can you. I addressed this in a November 2009 blog post when I had the realization that the "fitness hoop" I purchased from my cardio-salsa … [Read more...]

Brand Yourself as an Expert And Go to the Top of Google


Yes, that sound you hear are my feet tapping as I do the Happy Dance. Thanks to Marnie Pehrson of Idea Marketers for pointing out that I'm #1 on Google for PR and Media expert. The link goes directly to my Official Expert Page on her site, which is proof that Idea Marketers is a great place to be for visibility. Marnie just sent me another message that she has open categories for Official Experts. To make the most of this, you need to have great … [Read more...]