social marketing

Women Leading the Way in Social Marketing

by Nancy Marmolejo on June 24, 2008

in Social Networking

Click here for the audio version of this article
When it comes to social marketing, the gurus to follow are not the “usual suspects” of internet marketing. Internet marketing, generally dominated by men, uses a very different approach than social marketing. The hard sell, always-be-closing approach falls flat in the Web 2.0 world of relationship building.
With [...]

 
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