social media marketing

Facebook Tip: Listen to Bunny

Facebook Tip: Get out there and say something

Bunny, my fabulously friendly septuagenarian mom, can teach you kids (that means anyone under 55) a thing or two about Facebook. No, she's not a social media wiz, but she is a woman with the gift of gab and knows how to break the ice, keep a conversation going, and get people talking to each other. As an adolescent, I remember standing around awkwardly at social functions not sure what to do with myself. Suddenly I'd feel a nudge to the … [Read more...]

Are You Wearing the Wrong Marketing Shoes?

Online marketing, small business marketing, online visibility

Online marketers, offline marketers, shoe lovers, take heed: Just because something looks good on someone else, doesn't mean it will look good on you. I'm sure your mother told you that a million times, but something inside you insists you'll be the exception to the rule (stubborn little thing that you are), so you keep trying to walk around with things that simply don't fit. You grin and grit for a while, until finally you're forced to a … [Read more...]

Read This Book: The Zen of Social Media Marketing

Shama Hyder Kabani is a twenty-something genius at business, social media, and making money online. Her new book, "The Zen of Social Media" is the answer to my prayers. It clearly outlines a thorough and effective social media strategy without going overboard with hyperbole, fluff or unimportant technicalities. I get a LOT of books sent to me by people wanting me to read them, review them, and help promote them. And sadly to say, the majority … [Read more...]

Birthday Sale- All Hail December Babies!

If you have a birthday in December (like I do) then you can relate to the feeling of always being overshadowed by everyone's holiday parties, etc. You try to plan a party and nooooooooooooooooooo, everyone's got to go to some party that's NOT your birthday party. Nobody wants to get you a birthday gift AND a Christmas gift... so they try to sneak you that "Oh I got you 1 gift for both" excuse. Stop the madness I say! I'm reclaiming … [Read more...]

Want to Market Around a Message? Read This First

Everybody's talking "message" these days. Big message, powerful message, message for the masses, hidden message, message revealed... and every other combination possible. (I've been writing and speaking about "the medicine in your message" for years now, and I created Viva Visibility in 2007 to help get YOUR powerful message out to the world) It's exciting to market around the concept of a message because we are in changing times. Many are … [Read more...]