Show Me the Money: Planning Your Profit Path


Leads, leads, leads!

Leads are to your business what air is to your lungs. You just can't go without it. Back in the old days, lead generation meant picking up the phone book and cold calling everyone in sight. Then came face to face networking, then came social media, and alas we have lead generation tools at our fingertips. You'd think the lead generation problem would be solved, right? Wrong. Networking upped your intake of rubber chicken, but you … [Read more...]

Ellen’s Ice Cream Social and Big Ol’ Online Visibility


Ice Cream Social Media Sale

My friend Ellen Britt of Marketing Qi has this cool way of making bunches of money, giving people tons of visibility, and helping a lot of business owners access resources for a very low price. I love the model behind this  so pay attention, and you can see it in its final form by checking out her annual Ice Cream Social Media Sale. First of all, Ellen is this charming Southern gal who loves flowers and even Tweets with a drawl. You can't … [Read more...]

Let Your Competition on Facebook Work for You


You Let Your Competition on Facebook Work for

By Guest Blogger: Beverly Boston What I often hear when reading posts on Facebook is that in social media there is no competition for certain types of entrepreneurs who are experts. That is partially true. Everyone is unique in their area of expertise and will attract various types of ideal clients. If someone is looking for your services or products right now how will you stand out and get noticed in all of the noise, and business online? … [Read more...]

Recycle Your Content: Be a Functional Social Media Slacker


Look for the Share link in your Facebook Notes or on Blog Posts

Don't toss out that perfectly good article... recycle it and make it live forever! I find that recycling content on social media helps me on days when I'm too busy to write something new or not sure what to do with myself in social media land. So here's what I do: I mine the riches of my Facebook Notes, find a really awesome post (a how to article or tips work best) and hit the "Share" button. This simple little action takes a Facebook … [Read more...]

Are You Teflon or Velcro? Visibility Tips That Stick


Velcro Suit Optional

Of course you want big time visibility for your business, you want to be the Go-To person in your field... But are your actions supporting fleeting "Teflon" visibility where you're hot one minute then slip out of site the next; or do you want "Velcro" visibility where you're IT and you stick? I'm here to make the case for Velcro Visibility, where your actions create a visibility strategy that sticks. Many people are teaching ways to get … [Read more...]

The Responsibility of Visibility: Reflections on Tucson


Arizona Shooting

Like many Americans, the recent shooting rampage in Tucson, Arizona has left me shaken and with deep condolences for everyone killed or injured by the tragic event. I am feeling called to share some thoughts with you on playing nicely in the cyber sandbox and taking strides to heal what needs to be healed in this world. Citizens and politicians are being asked to review what civility means and to begin practicing a more intelligent discourse. … [Read more...]