Do you have next week marked off in your calendar for Business Optimization Week 2.0: Marketing & Mindset to Make You More Money? I do, and I invite you to join me for this valuable event. Oh, and by the way it’s F.R.E.E…. which is always great to hear. ;-) Here’s what’s happening: Next week, me and 16 other well known experts will be the guest speakers during this 4 day virtual event for entrepreneurs. Stacey Hylen, the … [Read more...]
A Funny Thing Happened on the Way to the Teleclass
I recently sent a note out to the participants in my Social Networking class, sharing a bit of a learning curve I found myself on over the past week or so. When I get bitten by the learning bug, I love to encourage others to do the same. I'm sharing this with you because ongoing learning and expansion of our minds creates new brain cells, and heaven knows we could all use some of those. Here’s what happened: After talking with Mary Pat … [Read more...]
Finding Your Ideal Client in the Sea of Your Target Market
Last week I spoke with a prospective client about doing some rebranding, social networking, and PR work for her. As we spoke, I asked an extremely important question: Who is your target market? She paused. "Anyone who breathes?" Hmmm, that's a pretty wide expanse but not an uncommon answer, even from people already in business. Knowing your target market is essential for any work I do with clients. In my private coaching and … [Read more...]
Social Networking Mindset Tip #1: It’s Not About Numbers
Listen to the podcast version of this article As internet marketers transition to the fast changing world of social marketing, people are learning that hard-sell and relentless pressure aren’t welcome. The generation gap becomes a profit-crushing divide as “old-school” methods fail to fit in the sleek world of sites like Facebook, Twitter, and Linked In. In the world of social networking, the hard sell approach is as welcome as … [Read more...]
