Hot or Not? 5 Questions You MUST Ask Before You Create Your Next Offer


Hot or Not? 5 Questions You MUST Ask Before You Create Your Next Offer

By Guest Blogger By Shawn Driscoll, © 2010 You’ve spent a long time and a lot of energy and money mastering your craft and getting your business to where it is today.  And you know you’re great at what you do. Yet, sometimes it’s a struggle to know just how to put together products, programs and services your clients will be excited to invest in.  And once you’ve designed your offer, you wonder how to get the message out in the … [Read more...]

Who’s Your Ideal Client? A Quick and Easy Tip


One reason why so many entrepreneurs are feeling frustrated with social networking and marketing in general is because of an unclear idea of who their ideal client is. "Everyone", "women", "people"... those aren't really great answers. And if you follow my blog, you know I've touched on this subject before...  and it bears repeating. … [Read more...]

Expert Series Part 2: The Expertise Gap


expertise-gap

The Expert Series: Part 2 "The Expertise Gap" Last week I started my "Expert Series" to discuss the topic of what it takes to claim the title "Expert". You can click here to read the first post "Just 'Cuz You Can Swing a Hammer" My business helps experts position themselves in the spotlight. I get so many questions around the topic of claiming the title "expert" that I felt inspired to open a discussion on it and share some tips in this blog … [Read more...]

Marketing to a Dead Horse: Lessons on Target Markets


Here's a great blog post about knowing your target market from my friend Michele PW, the Kaching Marketing Strategist. What is so great about Michele's article is that it's not only informative, but well written too! Knowing your target market inside and out is something I emphasize with my clients and in the classes I teach. Michele's article sums it up nicely in an unforgettable story about a sentimental painting of a dead horse and the … [Read more...]