target market

Who’s Your Ideal Client? A Quick and Easy Tip

by Nancy Marmolejo on April 1, 2009

in Build Your Business

One reason why so many entrepreneurs are feeling frustrated with social networking and marketing in general is because of an unclear idea of who their ideal client is.
“Everyone”, “women”, “people”… those aren’t really great answers. And if you follow my blog, you know I’ve touched on this subject before…  and it bears repeating.

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Expert Series Part 2: The Expertise Gap

by Nancy Marmolejo on March 23, 2009

in Build Your Business

The Expert Series: Part 2
“The Expertise Gap”
Last week I started my “Expert Series” to discuss the topic of what it takes to claim the title “Expert”. You can click here to read the first post “Just ‘Cuz You Can Swing a Hammer”
My business helps experts position themselves in the spotlight. I get so many questions [...]

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Marketing to a Dead Horse: Lessons on Target Markets

by Nancy Marmolejo on June 30, 2008

in Online Marketing

Here’s a great blog post about knowing your target market from my friend Michele PW, the Kaching Marketing Strategist. What is so great about Michele’s article is that it’s not only informative, but well written too!
Knowing your target market inside and out is something I emphasize with my clients and in the classes I teach. [...]

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