Forget climbing to 6 digits on Twitter, and ditch the "approve anyone and everyone" policy on Facebook. If you're like most people who've followed that advice, you're probably looking at a bunch of strangers who crowd your Facebook wall with Blingee postcards and spam you with Mafia Wars invites. Resist the urge to go for the numbers. The word for this year: Micro Of course you need to build a network, so don't misunderstand … [Read more...]
Tweet Your Video on Twitter!
Twitter + Video = Awesomeness What happens when you take the power of social media and add the visibility of video? You make a big impact and exponentially increase your online presence! Before you object that you’ve barely figured out Twitter, let alone video, let me put you at ease: With a host of new “Twitter-Friendly” video sites, it’s easier than ever to integrate video into your Twitter activities. Let’s take a look at a … [Read more...]
Time to Purge Your Social Media Followers?
In a recent class I taught on creating profitable relationships via social media, I emphasized (more than once!) how important it is to have a community of well matched followers in your online social networks. Social Media Purge: Size Isn't Everything Too many people are gripped by the fear of "missing out on something" or "not being taken seriously" if they don't have 5 digit followings. The number doesn't equate your success in business. You … [Read more...]
Twitter Followers or Spollowers?
by Guest Blogger, Lou Bortone How many Twitter followers do you have? Certain celebs have hundreds of thousands, while other Twitter “elite” boast tens of thousands. While most social media gurus agree that it’s not all about the numbers, I’d be willing to bet that you’d like to have more rather than less Twitter followers. C’mon, who wouldn’t? After all, in order to market our businesses, we need to reach people – and … [Read more...]
Is This Twitter or The Penny Saver?
I was recently chatting with my publicist friend Shannon Cherry about how hard it's been to find our old pals on Twitter. They're there, but a logjam of spam tends to get between us. There are days when I look at my Twitter stream and it feels like I'm reading the Penny Saver's classified ads. Pitches, calls to actions, INCREDIBLE offers, LAST MINUTE deals... the selling is starting to outweigh the connecting. … [Read more...]
Hello? It’s STILL Not Just About Numbers
I can say "Social networking success is NOT just about numbers" and people will nod their heads, saying "yeah, yeah, yeah", then they turn around and do stupid things to get huge numbers. Sure, it must feel good to brag about having 10,000 followers on Twitter but if those followers aren't matched to what you offer, then you're just socializing... not doing business. … [Read more...]
