Wouldn't it be nice if you could wake up everyday and face your social networking with a sense of clarity, integrity, and authenticity? You know what I mean: never feeling like you're shouting to be heard or acting out for attention. It's interesting how regressive some otherwise nice people can get when pushed into the big sea of being visible on Facebook and Twitter. It's like all confidence in the power of their message gets lost as they … [Read more...]
Hard Selling on Social Media: Just Say No!
Join me in a collective groan as I reflect on the enormous amount of hard selling and pitching on social media sites like Facebook and Twitter. I'm down to two possible reasons why this is so prevalent: 1. Either hard selling works so well that it's the reason everyone is using it, or 2. people are so baffled at how to make money with social media that they fall back on old, tired tactics. … [Read more...]
Starbucks and Twitter: Hash Tag Hell
Here's a lesson in the new world of marketing brought to us by coffee giant Starbucks, Twitter, and a host of activists. I was reading about this on David Meerman Scott's blog where he referenced a post by Simon Owens about an ill-fated social media campaign by Starbucks To say "sounds like Skittles" is an understatement of a viral campaign gone haywire. … [Read more...]
How to Spot a Twitter Parasite- Part 2
This is Part 2 of a series on spotting Twitter parasites who will leach off your visibility and suck the life out of your personal network. In Part 1, I talked about brandjacking and hash tag opportunism. If you're looking to build a credible reputation online, to attract leads based on integrity and quality, then those tactics will definitely defeat all positive efforts. … [Read more...]
How to Spot a Twitter Parasite- Part 1
Imagine you've worked hard to build a loyal network of followers and fans on Twitter, only to discover that someone is taking advantage of your visibility to slip in their promotional messages. It's happening a lot and as an advocate for ethical and sincere marketing, I want to spotlight a few incidents that have happened recently. … [Read more...]
Inc Magazine and Twitter’s Biz Stone, I Stand Corrected
Oh yummy, a nice big slice of humble pie dished up for me by the kind editors of Inc Magazine and Twitter co-founder Biz Stone! What can I say, I gave up wheat in January and the detox process may have impaired my good judgment when it comes to thinking before spewing off my opinion in a snarky tirade. It all began with an intense back and forth with the Tweeples on proper Twitter terminology. We Tweet... or do we Twitter? Are you … [Read more...]
