Creating a Business Foundation To Weather Any Storm


Creating a business foundation to weather any storm

By Guest Blogger Sandra Martini I recently read that while 63% of small businesses fail within the first 5 years, 95% of online businesses fail within the first 4 years. Scary? Absolutely! Does it mean your business will fail?  Not at all. . .especially not if you know the reasons why they fail and take action in those areas. In my opinion, there are 4 main reasons online businesses fail at such a rapid rate: Many online … [Read more...]

Online Visibility Begins with a Breakthrough Brand!


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By Guest Blogger Lou Bortone If you want to create a memorable online presence, you’ve got to develop a strong personal brand. It’s the only way to stand out in a hyper-competitive market.  Call it charisma, call it personality, call it attraction, allure, appeal… By any name it’s something we all long for – both personally and professionally. Yet, when it comes to creating a breakthrough brand in business, it’s something that … [Read more...]

What 80’s Music Can Teach Us About Online Branding and Visibility


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By Guest Blogger Lou Bortone A quick trip back to the 80’s can do more than stir up memories of big hair, the Reagan years and the Brat Pack.  A stroll down 80’s music memory lane can actually remind us about some important personal branding lessons.   Nancy inspired this blog post with her recent “gonna make you notice” line from the Pretenders “Brass in Pocket” 80’s classic.  But there are plenty of other tunes with similar … [Read more...]

The VIVA Formula to Claim Your Expertise


The VIVA Formula is an acronym I apply to a variety of situations in business. It consists of 4 simple steps that can be applied to marketing, selling, building buzz... you name it. In this post, I'm going to show you how to use the VIVA formula to claim your expertise so you can market yourself as a credible SOLUTION to the problems your ideal clients struggle with. If you have knowledge that can help others and you're still not letting the … [Read more...]

Why “Their” Killer Strategies Don’t Work for Everyone


Sneak peek of my next free call:  The Visibility Payoff! Learn how to sign up HERE Ever taken a class, gone to a workshop, or enrolled in a program hoping it would be the magic pill to cure all your business woes? The thinking is this: if you just apply this one strategy, follow this simple system, learn an easy to follow blueprint ... then you too shall experience the same type of wealth and success as the person teaching the … [Read more...]

Boost Your Visibility Bigtime with Video


by Guest Blogger, Lou Bortone Boost Your Visibility Bigtime with Video! How to make your video work for you again and again… One of the great things about creating an online video to market your business is that it can significantly increase your visibility.  After all, posting videos online gives you worldwide exposure on the Internet, 24/7! Now is the perfect time to enhance your online exposure with video. Video viewership is at … [Read more...]