When you use social networking to build your online business, you can’t rely only on the number of followers you have on Twitter to provide credibility. If a follower is truly interested in doing business with you, that person will take the effort to check you out to make sure you’re all you say you are.
In this series of blog posts, I’m going to introduce some ways to build your credibility. Credibility sells, especially in this economic climate.
Credibility Tip #1:
1. Write a Great Social Networking Profile
I’ve written about this topic, taught webinars on it, and still need to remind people that a social networking profile page is your calling card and your friendly handshake all rolled into one. You need to state who you are, who you work with, and the results you deliver. This is your chance to speak your expertise and arouse their curiosity so they want to learn more.
Personal or Professional Info?
Many people have a mix of professional contacts and personal friends on social networking sites like Facebook. That makes it hard to decide how much personal and how much professional information to include. You need to decide how you want to use these sites. If you’re there primarily to connect with online business contacts, then lead with your expertise and let your personal information come in after that. Don’t distract people with too much personal information, but do include enough to make it inviting to connect with you.
When you’re clear with your profile information, you make it easy for your followers to decide what they want to do next.
The next tip will highlight an easy way to invite others to learn more about you.
So what are you doing to make your profile great? Do share, the readers want to know.
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