If you’re using social networking to market your online business, then this series is for you! Be sure you understand how to build credibility, because without it, no one will buy from you.
In Part 1, I outlined how a great social networking profile is your calling card and friendly handshake all rolled into one.
For Part 2, I want to talk about the trail of links you provide people with so they can learn more about you.
Credibility Tip #2: Leave a Great Trail of Links
Every social networking profile has a space for you to provide more information about yourself. Where you link to will tell visitors a lot about you. If you link to a sales page, then that says you’re interested first and foremost in making a sale. In the relationship building arena of social marketing, you want to provide a cozier landing spot than a straight up “Buy Now!” page.
For instance, you can create a special landing page just for social networking contacts.This page allows you to warm up the relationship with additional info about yourself and your business.
If you don’t have a landing page set up that is specifically for your visitors, then link to something else that will provide information and spark interest. Try using your blog, media page, published articles, podcasts, or other online mentions.
In the next tip, I’ll give you perhaps one of the greatest credibility boosters around. It will establish your authority in a subject and fill the search engines with pages and pages of great backup for you and your reputation.
Are you leaving great links for your visitors? How do you provide great information while building your know-like-trust factor? Drop a comment and share your thoughts.
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