It’s a fine line- how much do you share, how much do you keep private?
The last post gave us a nice list of what NOT to do, and when you read that post be sure to drop in your comments of what to avoid.
Now let’s celebrate the people who are doing it right. Being real, being themselves, and leading the way. And in that spirit, I bring you the “Do’s” of Transparency in your online visibility. You may agree or disagree, but click on each link so you can see it all in context.
The Transparency “Do” List
I found a common theme in the people I wanted to profile for transparency done well: Turn your crisis into something we can relate to and learn from.
Here are 3 that stand out:
- Alexis Neely’s Breakup with Dave Dee- I send big kudos to this couple for weathering the feelings of very publicly announcing that their life and business partnership would be no more. Read Alexis’ account here. It’s a lesson in emotional maturity and knowing how to turn a crisis into a lesson in transparency.
- Elizabeth Potts Weinstein and Gracie- Blogger Elizabeth PW found out in July that her little girl had a brain tumor. Gulp. Oh, and she’s a single mom, had just moved, and had a business to run. Not an easy time. What Elizabeth did with this was beautiful and in the transparency hall of fame: she called upon friends to blog for her in her absence, then came back and used this as a series of life lessons for her followers to learn from. Start with this post then move all through July 2010 to August and beyond to witness transparency in action.
- MaryPat Kavanagh and The BreakUp MaryPat Kavanagh , The Queen of Connections, is a good friend of mine. On Day 3 of my event I Heart My Biz she told me she had a huge breakthrough. I figured it would be about branding or marketing. “I need to divorce my husband, and now isn’t the right time to tell you this because you’re hosting an event so we’ll catch up later.” Whoa!! Total hit and run info, but how and why and where I wanted to know. Recently she sent out an email to her list. At the beginning she opened up and revealed that she was divorcing her husband. I was nervous for her while reading it, but I kept thinking “Damn, she’s brave!” She walked through the fear and did it. It wasn’t woe-is-me, although it wasn’t as rosy as Alexis and Dave. Because her target market are women entrepreneurs who deal with way more than their businesses, it was a good fit. In the eyes of her ideal clients, MaryPat’s stock went way up after sending that message.
Being nice and saying hello to people isn’t transparency; that’s just good manners. Real transparency is when you’re brave enough to show yourself during vulnerable moments and tie it into something beneficial for all. It’s not self absorption, it’s not narcissism- it’s being human.
So what do you think? Do the people on the “Do” list exemplify transparency done well? Or do you have something to add? I’d love your comments.