Nancy,

This is a such a great example of powerfully connecting with your audience to gain invaluable access into their minds

Once again, you are ahead of the curve in seeing the little things that make a huge difference.

I'm certainly not surprised by the response

Maria

I don't normally leave comments… but I really enjoyed your post! I will be leaving a link back here in my blogroll! Thanks!

Can we be best friends forever?! I love everything you're saying!

xo

LoMo

Very enlightening post! As a service provider, I see a fine line as to what can be opportunistic versus how to help businesses achieve their goals in difficult times.

Great use of Twitter to gain insight into how others see it!

<abbr>Kim Alviss last blog post..Just Tweet It – Find Followers and Promote Your Business</abbr>

Hi, Nancy,

Once again you've got the finger in the collective pulse.

As we've talked before, the worn-out tactics of what I call the "Product Pushers" are transparently manipulative. I sometimes dread opening my email to hear "Maria, want to…" Maria, you won't want to miss…" "Psst, Maria, do you know the secret to?…"

It feels that there are hundreds of people pulling my skirt, screaming "buy, buy, buy!" I delete them automatically, in mass.

Guess the ones I don't delete. I have about a dozen business persons who regularly sent me messages that uplift and inspire me. Sometimes they are quotes or positive stories. I feel personally connected to this people. I regularly visit their sites and that's where I go when I need those kinds of services. Of course, I am not an impulse buyer. I have a plan and strategies, so I am going to buy when I am ready, not when I am scared. After all, isn't this the way to do business?

There are also about 4 ezines I rarely miss reading. Yours, Nancy, is one of them. They provide true value in and by themselves. They are alive. They connect to me at a real level. These are the emails I value and when I am ready to buy, it is to this people I go, as I have done with your services.

Why? Because these people are REAL and see me as a real person, and have sustained a REAL relationship with me. You simply can't fake this. Either you care and connect, or you just pretend to. Either way it's transparent.

Oh, yes, the scarcity/fear tactics.

Again, your true color shines for everyone who has eyes to see. When you send these tactics, as with all others, may I remind you that hundreds of others are doing the same. Think of your potential client as a human being inundated with emails that trigger her fears. What will she do? Click in each of the hundreds "Cry Wolves" and buy it all? Hardly desirable, if at all possible.

I would go off to meditate and send the whole bunch of opportunistic Product Pushers to clean the bowels of hell.

On the other hand, when someone sends me support, tools and true help that are communicated with sincerity, then it may be just what I need. And I will be eternally grateful to them. One does not forget those who wants feels grateful to.

The minute the debates and financial crisis began to trigger massive fear response, I sat down in my computer and began to write a series of articles and to compile a series of resources. In them I talk about how the Fear Reflex works and how to release it. I offered tips on how to act with power in the midst of fear. I found websites and sources of alternative analysis and support. They are all free at my blog.

So, yes, I am not making money off this scary situation. And that's fine with me. I don't want to use my clients' fear to sell. I want to offer them support for them to return to center. When they need my services, they know where to find me.

Maya Angelou said something that I remember every day. "People may forget what you said. They may forget what you did. But they will never forget how you made them feel."

Do you want to be associated with feelings of fear and chaos? Or with peace and well being? It's your choice!

Light and love,

Maria Mar

The Dream Alchemist