Michael Port and Elizabeth Marshall just released a new favorite book, The Contrarian Effect. I love this book for many reasons:

1. It’s well written. With historical references sprinkled throughout (including a captivating Titanic storyline in Chapter 1), this book intelligently approaches the topic of sales without insulting your IQ.

2. It’s not a 163 hard-bound sales letter. I know, the mega-bucks gurus teach people to publish books that are really big sales letters to get them back to the website or into a program, but those are a dime a dozen now. The novelty is gone and Michael and Elizabeth know that. This book is full of information you can actually use, not chapter after chapter of links to useless web pages and forms.

3. They speak my language! After years of getting dogged by sales trainers that my relationship building approach wasn’t aggressive enough, these two lovelies confirm my philosophy that coercion and aggression turn people off. And to top it off, they connect this to the bigger needs of our world (watch the video, I mention it there too).

If you’re reading this from an RSS feed that doesn’t show the video player, click this link to watch my video book review of The Contrarian Effect.

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