
With sites like Facebook, Linked In, and Twitter dominating the marketing arena, entrepreneurs are jumping on board to “get seen” in the fast changing world of Web 2.0.
But if you ask people why they’re there and what they hope to achieve, answers start getting fuzzy. It seems like most entrepreneurs and professionals don’t have a clear idea of what to expect from social networking or how to measure results.
“What do I do with all these Facebook applications?”
“Do I have to write recommendations for everyone in my LinkedIn network?”
“Who are these Twitter people and do they ever talk about anything besides what they’re eating at the moment?”
It’s easy to get blinded by the surface activities, but believe it or not there are some very strategic moves going on underneath.
As an entrepreneur, you must first understand WHY you’re using social networking and HOW you want it to impact your business and online visibility.
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