Believe it or not, there are entrepreneurs out there (really successful, confident people) who eschew the spotlight. They think it’s somehow different than other forms of marketing. “Gee,” they say to me, “I’m just not ready for that.”

So I usually ask them to define “that.”

“Oh you know”, they reply, “all that fame and attention.”

For some reason they believe that media attention is going to create a negative effectin their lives.

Now this gets me to thinking: marketing is about getting noticed by your target market. People write articles, use social networking, enhance their websites, put on teleseminars, write blogs… all so they get noticed. What is it about media attention that suddenly turns many confident marketers into freaked-out defeatists?

In short, it has to do with two things:
1) NOT having a clear vision of how media attention (aka “f-r-e-e advertising”) can help their business

2) NOT understanding that media can mean anything from the local paper or a barely heard internet radio show to Time Magazine or Oprah. (No, you won’t have to walk around in dark glasses escaping the paparazzi after you’ve been quoted in a niche magazine.)

To help you though this, I invite you to try this visioning. Grab a piece of paper and answer the following questions freely and without censoring yourself. To extend this concept, you may want to make a vision board or a visualization to anchor in the results you want for yourself.

Take a moment to relax and step into a place of unlimited possibility.

• What is your heart’s desire for increased publicity, clients, and visibility?
• What limiting beliefs around increased visibility are you willing to let go of?
• What new beliefs around increased visibility are you willing to embrace?
  As a result of increased visibility:
• What would you like to see happen in your business?
• What would you like to see happen in your day to day life?
• What would you like this to look like financially?
• What would you like this to look like professionally?
• What other ways do you want this to impact your life?
• How do you see this impacting the world?

Holding that vision of possibility, write about it like it’s already happening. Picture yourself already having achieved what you want and describe it in detail or sketch it out.

When we stay in a place of possibility and put media attention into perspective, we’re able to utilize a phenomenal marketing tool in a way that works for us.

Would you like to reprint this article? You may as long as you include this blurb in its entirety:
Nancy Marmolejo is a PR, media, and social networking strategist who teaches women entrepreneurs how to generate more money and attention by positioning themselves in the spotlight. An award winning business owner, Nancy is frequently quoted in the areas of business, creativity, and social networking. Get Nancy’s 7 part free audio course by visiting www.VivaVisibility.com

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