The reason Twitter has taken off is pretty easy to figure out: with more and more information coming at us each day, quick and easy nuggets of communication are becoming the preferred method. This is trickling down to how we speak about our businesses and what skills and results people associate us with.
The majority of my clients are experienced business owners, many of them marketing experts and highly skilled business coaches. They’re not newbies to online marketing and they’re masterful at what they do.
But they come to me needing survival skills. Social media is making their heads spin and they’re feeling like the freshman class of Web 2.o.
Here’s a common dilemma I hear almost daily:
How do you distill years of experience, training, and earned wisdom into a micro-sound bite that engages prospects and attracts clients?
You need what I call your “hook”.
Not a gimmick, even though I think the musical Gypsy’s “You Gotta Have a Gimmick” does have some good ideas to build upon (bumping a Christmas light on with your hips is optional).
Think of something that will make people easily remember you and create a hunger for the results you deliver. Cleverness is always a good way to go, which means you add a dose of original creativity to the mix.
I’ve been really impressed lately with Lisa Sasevich of www.TheInvisibleClose.com and I’m using her as an example for many of my clients.
Lisa could have been yet another muddled sales professional out there trying to get everyone to learn how to sell.
What sets her apart is that she took her brilliance- which is soft selling- and applied it to getting results in a specific situation- speaking from the stage.
She calls her technique “The Invisible Close” and teaches entrepreneurs how to “sell from the stage without sounding salesy”.
I think what she’s doing is brilliant because she’s helping to break the boring cookie-cutter mold that people get into. And every time I turn around someone I know is now working with her so they can convert more sales during their talks- so obviously she’s onto a good thing and people are responding!
Think about this hook thing.
- Take your brilliance.
- Apply it to a particular situation.
- Connect it to results.
If your brain is frying over this, and you’re eagerly working to find an answer, you can schedule a Visibility Strategy Session with me.
We’ll work together on your “hook” then find how to use Web 2.0 to get the word out.
Messages are getting shorter and shorter while our knowledge is getting broader and broader. A great “hook” is what you need to attract leads and engage prospective clients.
What do you think? Are you feeling the creative juices flowing? Drop me a comment, I truly enjoy geeking out on this topic!
Related posts:
