Comments on: What’s Your Hook? The USP Revisited

By: NancyMarmolejo

NancyMarmolejo — Mon, 08 Mar 2010 18:10:57 +0000

ohhh Nick, I like the feisty challenge here!Twitter today is not the same as it was in late 2008 / early 2009. It's more important than ever to focus on providing value, bolstering your credibility, and building trust. The focus on numbers has gotten people more than a little drunk on ego.I don't think Twitter is useless, however I do think using Twitter as a marketing tool needs to be reassessed. Right now it's like reading the Penny Saver (series of classified ads). It should be about listening and conversing, not just about announcing and promoting.I vote for going micro with your contacts, cherry picking the top 20% and going deeper with them… mostly offline.

By: Nick

Nick — Mon, 08 Mar 2010 11:37:52 +0000

Great reading. My hook could be improved.I would like to know if anyone out there has taken massive action or had some life changing experience because of a tweet. I think Twitter is about to hit a brick wall. Everyone is jumping on getting wrapped up in how many followers they have. I think very little quality information is being exchanged. I think it is now becoming a distrcation rather than an effective marketing tool. How many tweets did you read today?What did you send today? Did it add value to someone's life or did it just polish your ego?What tweets do you remember from yesterday?Social media certainly works – Youtube and facebook. Quality information can be communicated, but I think Twitter is more like web graffiti. It is for twits with too much time on their hands. I think it can only work for you celebrities, sportspeople, big business name etc What do you think??but I really believe in networking and meeting people. I often find I meet people at I think we are going to reach where we will

By: Donna DeVane

Donna DeVane — Sun, 21 Jun 2009 11:27:55 +0000

This is a refreshing idea. I think more and more people are wanting to work with real people.

Have you navigated through a computer tech support tree? Eesh… it's hair pulling.

Being real is what attracts people to what you are offering.

Thanks for a great read and inspiring information.

Donna DeVane

Donna DeVanes last blog post..Journey From Grief Back to Joy

By: Nancy Marmolejo

Nancy Marmolejo — Sat, 20 Jun 2009 09:36:17 +0000

Thank you Colin for that great idea. It's amazing how much customer feedback can give us the right words.

By: Colin Stevens

Colin Stevens — Sat, 20 Jun 2009 09:18:26 +0000

Thinking about drilling your hook down to a short one floor elevator speech sentence – why not test your ideas out on a blind audience using adwords. I distilled my brand's USP into six test sentences and then ran an adwords campaign for my brands keywords. All the ads were identical apart from the thrid line which held the test USP message. The ads were rotated evenly and the results gave us two clear winners to work with further – one is customer facing and one is about us namely "Niche Ideas to make YOU money" and "The home of Niche Ideas".

So test your ideas out on a disconnected audience who don't know you and let them help you narrow down your choices!

By: Lisa Marie Platske

Lisa Marie Platske — Tue, 16 Jun 2009 13:05:37 +0000

Gosh, this is so good. And, I needed it. Thanks, Nancy!

By: Top 5 Social Media Posts Week Ending June 14 - 2009

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